Agenda

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Description

Subtitle: A practical manual for blending physical and digital experiences in brand communication.

In the age of Digital Fashion, Beauty, and the Metaverse, it's crucial to distinguish effective instruments that drive sales from non-scalable hype bubbles. Experience has shown that the so-called Metaverse is not entirely about virtual worlds but about blending real-life experiences and digital content.

This talk covers:

- analysis of our new cases at the intersection of XR and offline - AR Mirrors for Mugler and Semi-digital Clothing collection for Bershka

- review of concrete outcomes that we received - awareness, audience engagement, and sales growth

- the best and proven to be effective XR setups for offline and practical manual for their implementation

Attendees will also learn essential, immediate action steps to take advantage of XR for offline and receive measurable and substantial sales growth.

Speakers

Co-founder/CEO , FFFACE.ME

Description

Subtitle: A practical manual for blending physical and digital experiences in brand communication.

In the age of Digital Fashion, Beauty, and the Metaverse, it's crucial to distinguish effective instruments that drive sales from non-scalable hype bubbles. Experience has shown that the so-called Metaverse is not entirely about virtual worlds but about blending real-life experiences and digital content.

This talk covers:

- analysis of our new cases at the intersection of XR and offline - AR Mirrors for Mugler and Semi-digital Clothing collection for Bershka

- review of concrete outcomes that we received - awareness, audience engagement, and sales growth

- the best and proven to be effective XR setups for offline and practical manual for their implementation

Attendees will also learn essential, immediate action steps to take advantage of XR for offline and receive measurable and substantial sales growth.

Speakers

Co-founder/CEO , FFFACE.ME
May 31

04:35 PM - 05:00 PM

Description

Throughout this interactive session, the moderator will guide expert panelists as they respond to questions and discuss topics related to Web3 and blockchain technology. Following brief speaker introductions, the floor will open to audience questions, providing attendees with a perfect opportunity to understand specific areas of interest related to this topic.

Speakers

Technical Education Lead , Web3 Foundation
Business / Emerging Tech Strategy Consultant , Consultant
May 31

04:35 PM - 05:00 PM

Description

Throughout this interactive session, the moderator will guide expert panelists as they respond to questions and discuss topics related to Web3 and blockchain technology. Following brief speaker introductions, the floor will open to audience questions, providing attendees with a perfect opportunity to understand specific areas of interest related to this topic.

Speakers

Technical Education Lead , Web3 Foundation
Business / Emerging Tech Strategy Consultant , Consultant
May 31

04:35 PM - 05:00 PM

Description

As the world faces a severe healthcare staffing crisis, with the WHO predicting a shortfall of 15 million healthcare workers by 2030, it is crucial to explore innovative solutions. Immersive simulation technology in the AR/VR/XR realm has the potential to address this public health crisis by providing accessible, scalable, and empowering training tools for healthcare professionals. As we develop these solutions, immersive simulations should capture the physiological diversity of the human body, offer varied environments, cater to different roles within healthcare, and enable healthcare workers to share their unique experiences and extensive knowledge without the need for coding expertise. By leveraging the right immersive platform, we can help combat emotional exhaustion and incorporate social determinants of health into the future of simulation, better-preparing healthcare workers for the increasing demands of their profession while offering effective strategies to alleviate staffing shortages. Together, we can make a difference!

Speakers

Owner , ImmersiveMedical
May 31

04:35 PM - 05:00 PM

Description

As the world faces a severe healthcare staffing crisis, with the WHO predicting a shortfall of 15 million healthcare workers by 2030, it is crucial to explore innovative solutions. Immersive simulation technology in the AR/VR/XR realm has the potential to address this public health crisis by providing accessible, scalable, and empowering training tools for healthcare professionals. As we develop these solutions, immersive simulations should capture the physiological diversity of the human body, offer varied environments, cater to different roles within healthcare, and enable healthcare workers to share their unique experiences and extensive knowledge without the need for coding expertise. By leveraging the right immersive platform, we can help combat emotional exhaustion and incorporate social determinants of health into the future of simulation, better-preparing healthcare workers for the increasing demands of their profession while offering effective strategies to alleviate staffing shortages. Together, we can make a difference!

Speakers

Owner , ImmersiveMedical
May 31

04:35 PM - 05:00 PM

Description

Join us for an in-depth look at the design philosophy of DigiLens' XR Platform for the Enterprise and Lite-Industrial market, presented by DigiLens VP & GM of Product Nima Shams and Principal Software Engineer Vinay Malekal. Discover the revolutionary technology and how to develop for ARGO, the future of wearable computing, and DigiOS, an industrial focused AOSP-based operating system optimized for XR, body position independence and hands-free experiences.

Speakers

VP & GM of Product Business Unit , DigiLens
Principal Software Engineer , DigiLens
May 31

04:35 PM - 05:00 PM

Description

Join us for an in-depth look at the design philosophy of DigiLens' XR Platform for the Enterprise and Lite-Industrial market, presented by DigiLens VP & GM of Product Nima Shams and Principal Software Engineer Vinay Malekal. Discover the revolutionary technology and how to develop for ARGO, the future of wearable computing, and DigiOS, an industrial focused AOSP-based operating system optimized for XR, body position independence and hands-free experiences.

Speakers

VP & GM of Product Business Unit , DigiLens
Principal Software Engineer , DigiLens
May 31

04:35 PM - 05:00 PM

Description

With the use of a standard phone and a 3D scan of a location, you can determine your position with an impressive accuracy of 5cm - a game changer for AR. This technology opens doors to a variety of features including AR indoor navigation, AR workflows, and even remote assistance across large facilities. Spatial applications will make AR a tool for daily use, creating massive ROI for businesses. This talk will show how to use AR for daily operations and ultimately how to increase your ROI.

Speakers

CEO , VIEWAR
May 31

04:35 PM - 05:00 PM

Description

With the use of a standard phone and a 3D scan of a location, you can determine your position with an impressive accuracy of 5cm - a game changer for AR. This technology opens doors to a variety of features including AR indoor navigation, AR workflows, and even remote assistance across large facilities. Spatial applications will make AR a tool for daily use, creating massive ROI for businesses. This talk will show how to use AR for daily operations and ultimately how to increase your ROI.

Speakers

CEO , VIEWAR
May 31

04:35 PM - 05:00 PM

Description

Discover the groundbreaking journey of Starburst® and their Juicyverse virtual experience. Explore how they achieved three unprecedented milestones in seamlessly bridging the real and virtual worlds in a revolutionary experience in TheMall. Witness the future of interactive marketing and unlock new possibilities for immersive interactions on the web.

Speakers

Co-Founder , MetaVRse
Co-Founder & COO , MetaVRse
May 31

04:35 PM - 05:00 PM

Description

Discover the groundbreaking journey of Starburst® and their Juicyverse virtual experience. Explore how they achieved three unprecedented milestones in seamlessly bridging the real and virtual worlds in a revolutionary experience in TheMall. Witness the future of interactive marketing and unlock new possibilities for immersive interactions on the web.

Speakers

Co-Founder , MetaVRse
Co-Founder & COO , MetaVRse
May 31

05:00 PM - 05:55 PM

Description

Welcome to Metaverse Melodies, a groundbreaking live pitch competition where three teams pitch their musical creation to a panel of producers as they vie for the chance to bring their productions to life in virtual reality. In this high-stakes, high-energy session, witness the future of Broadway and live entertainment as it unfolds in the metaverse. The winner will receive the ultimate prize: a full-scale production of their show in virtual reality.. Be part of this pioneering journey that shatters traditional barriers and creates a more inclusive and accessible world of theater, where artists, producers, and crew members come together to build a thriving, equitable ecosystem.

Don't miss out on the chance to witness the birth of the next generation of Broadway and live entertainment, where creativity knows no bounds, and technology takes center stage. Come and be inspired by the rich, diverse stories that will captivate audiences and elevate humanity, both on and beyond the virtual stage.

Speakers

CEO & Co-Founder , Apples and Oranges
Co-Founder , Apples and Oranges
Film, Theatre & XR Producer , Apples and Oranges
May 31

05:00 PM - 05:55 PM

Description

Welcome to Metaverse Melodies, a groundbreaking live pitch competition where three teams pitch their musical creation to a panel of producers as they vie for the chance to bring their productions to life in virtual reality. In this high-stakes, high-energy session, witness the future of Broadway and live entertainment as it unfolds in the metaverse. The winner will receive the ultimate prize: a full-scale production of their show in virtual reality.. Be part of this pioneering journey that shatters traditional barriers and creates a more inclusive and accessible world of theater, where artists, producers, and crew members come together to build a thriving, equitable ecosystem.

Don't miss out on the chance to witness the birth of the next generation of Broadway and live entertainment, where creativity knows no bounds, and technology takes center stage. Come and be inspired by the rich, diverse stories that will captivate audiences and elevate humanity, both on and beyond the virtual stage.

Speakers

CEO & Co-Founder , Apples and Oranges
Co-Founder , Apples and Oranges
Film, Theatre & XR Producer , Apples and Oranges
May 31

05:05 PM - 05:30 PM

Description

In this presentation, we will explore a list of today's most visited Web3 virtual worlds.

You will learn about interoperable MetaTr@versal portal crawls and review how Web2, Web3, and WebXR are deploying immersive worlds. Understanding the differences between these technologies is important to brands, investors, world builders, marketers, and users.

We will identify companies that are currently surveying virtual worlds and organizations working on open standards. You will view a proof of concept (POC) system for mapping virtual worlds and learn how this 3D data visualization solution can help immersive platforms in their interoperability efforts.

Speakers

Chief Metaverse Officer , Founders Workshop
May 31

05:05 PM - 05:30 PM

Description

In this presentation, we will explore a list of today's most visited Web3 virtual worlds.

You will learn about interoperable MetaTr@versal portal crawls and review how Web2, Web3, and WebXR are deploying immersive worlds. Understanding the differences between these technologies is important to brands, investors, world builders, marketers, and users.

We will identify companies that are currently surveying virtual worlds and organizations working on open standards. You will view a proof of concept (POC) system for mapping virtual worlds and learn how this 3D data visualization solution can help immersive platforms in their interoperability efforts.

Speakers

Chief Metaverse Officer , Founders Workshop

Description

Many of us are enthusiastic about AR and commerce — but is it truly inevitable? In this talk, Auki Labs' Head of Product Neil Redding leads us on an exploration of the near future of cities, why location is everything, the accelerating growth of ecommerce vs physical retail, and how AR will finally enable what commerce is truly about.

Speakers

Head of Product , Auki Labs

Description

Many of us are enthusiastic about AR and commerce — but is it truly inevitable? In this talk, Auki Labs' Head of Product Neil Redding leads us on an exploration of the near future of cities, why location is everything, the accelerating growth of ecommerce vs physical retail, and how AR will finally enable what commerce is truly about.

Speakers

Head of Product , Auki Labs
May 31

05:05 PM - 05:30 PM

Description

Skateboarding translated to gameplay so well in the early-2000’s that Activison was often called, “The house that Tony built” due to the success of its Tony Hawk Pro Skater franchise. While it was partly the endless trick-combos, THPS became a cultural phenomenon because it also tapped the creative freedom and ethos of this community. Yet for all its success, it only scratched the surface of the most intrinsic part of all—the ability to skate the world, itself. Augmented Reality changes that.

Skatrix is a new skate game leveraging AR to liberate players from predefined worlds to skate the actual world around us—at any scale. Come engage with skate legend, Rodney Mullen, renown AI Researcher, Bill Higgins and Skatrix’ visionary developer, Kasimir Lehto; you’ll get a taste of not only the mindset and tech behind all this, but a look into the unfolding possibilities, from integrating Ai to make the world shimmer with new ideas to using Skatrix as a creative tool in your own skating, and even to learn from pros, too.

Speakers

Skater
Chair, IBM Open Innovation Community , IBM
Founder, Game Developer , Reality Crisis
May 31

05:05 PM - 05:30 PM

Description

Skateboarding translated to gameplay so well in the early-2000’s that Activison was often called, “The house that Tony built” due to the success of its Tony Hawk Pro Skater franchise. While it was partly the endless trick-combos, THPS became a cultural phenomenon because it also tapped the creative freedom and ethos of this community. Yet for all its success, it only scratched the surface of the most intrinsic part of all—the ability to skate the world, itself. Augmented Reality changes that.

Skatrix is a new skate game leveraging AR to liberate players from predefined worlds to skate the actual world around us—at any scale. Come engage with skate legend, Rodney Mullen, renown AI Researcher, Bill Higgins and Skatrix’ visionary developer, Kasimir Lehto; you’ll get a taste of not only the mindset and tech behind all this, but a look into the unfolding possibilities, from integrating Ai to make the world shimmer with new ideas to using Skatrix as a creative tool in your own skating, and even to learn from pros, too.

Speakers

Skater
Chair, IBM Open Innovation Community , IBM
Founder, Game Developer , Reality Crisis