Agenda

Description

"AWS Spatial: Building Blocks of the Metaverse" is a session for developers and tech enthusiasts interested in the potential of XR to revolutionize various industries. It is focused on helping those who have moved past the pilot or prototype phase and are now looking to scale and adopt XR in a meaningful way. In this session, attendees will learn how to take disparate 3D workloads and XR proofs of concept and scale them into enterprise-level applications using the tools, building blocks, and patterns available right now. The session will cover the complete XR workload lifecycle, including supporting asset creation, ingestion, transformation, and distribution/deployment.
The session will be led by three AWS Spatial Computing prototype architects, each representing different emerging technology teams within AWS. They will demonstrate how to leverage CAD engineering models, photogrammetry, and AI/ML in 3D asset pipelines to create high-quality XR experiences. Attendees will have the opportunity to get started with the tools, building blocks, and patterns available right now, and learn how to use AWS Spatial to build XR workloads that are scalable, secure, and reliable.

Speakers

Kellan Cartledge

Spatial Computing Prototyping Architect , Amazon Web Services

Joshua Burns

Lead Strategic Spatial Computing Architect , Amazon Web Services

Lauren Marble

Solutions Architect , Amazon Web Services

Description

Back in 2020, Automata’s business changed overnight. For this robotics company, medical laboratories and testing facilities were calling non-stop looking to automate COVID-19 tests.

In this talk, Maxim Cooper, Team Lead and Pre Sales Application Engineer at Automata, will share how they navigated this tumultuous period and turned to augmented reality technology as a solution. He’ll discuss how they were able to make their team more efficient and effective, and share his plans for extending this to a showroom of the future.

Maxim will be joined by Zac Duff, Co-Founder and CEO of JigSpace, who will share a behind the scenes look at how this was possible, and the actions other companies can take to drastically reduce their sales cycle from 6 months to 6 weeks.

You’ll come away with practical examples of how companies can unlock real value by harnessing augmented reality to transform how they sell and support their customers, and be inspired by a company’s story of transformation.

Speakers

Maxim Cooper

Team Lead and Pre Sales Application Engineer , Automata

Zac Duff

CEO , JigSpace

Description

This panel will discuss the emergence of XR theatre production, including VR and AR integration with narrative original and adaptive works, as well as how to blend XR technologies with live and virtual audiences. The theatre world has developed communities for live, virtual productions that include multi-site AR and VR integrations, as well as hybrid events that deliver mixed effects for remote audiences.

This session will include some of the leading producers and technologists in global immersive theatre and dance, including Pip Brignall, from The Round; Kiira Benzing, with Doubleeye Studios; Scarlett Kim with Oregon Shakespeare Festival, and Chris Pfaff, Chris Pfaff Tech Media LLC (moderator) and will include both live and recorded demos of immersive theatre.

Speakers

Chris Pfaff

Owner , Chris Pfaff Tech/Media LLC

Kiira Benzing

Executive Creative Director , Double Eye Studios

Pip Brignall

Co-Founder , The Round

Scarlett Kim

Director of Innovation & Strategy , Oregon Shakespeare Festival

Description

Panelists will describe how and why they designed their programs, who they benefit and the work they do, as well as how they see these programs developing in the future.

Speakers

Paige Dansinger

Founder , Better World Museum

Jordan Topoleski

Co-Founder , Arkive

Lisa Lokshina

Director of User Experience , L3A UX Studio

Robin White Owen

President & Co-Founder , MediaCombo

Description

XR cannot scale until...

Luis Ramirez, Mawari’s Founder and CEO, will deliver a comprehensive presentation that covers the delivery bottlenecks and technological advancements in XR development needed for XR delivery to truly scale. He will also showcase case studies from various sectors, including transportation, education, and entertainment, to discuss whether the ubiquitous XR Cloud and ever persistent digital twin of the world are currently achievable. This talk will be organized to provide a clear and concise overview of the topic.

Speakers

Luis Oscar Ramirez

Founder and CEO , Mawari

Description

The XR hardware market has been dominated by consumer gaming and social media-focused companies. But the most important use cases for the growth of XR are in the enterprise, and they are achieving ROI today. Enterprise needs are different, customers not only need great hardware and solutions they also need scalability, support, services, and financing. Join Vishal Shah, GM of ThinkReality at Lenovo, as he discusses the challenges and solutions for customers scaling into the Enterprise Metaverse.

Speakers

Vishal Shah

General Manager, XR & Metaverse , Lenovo

Description

Andy Trainor, former Chief Learning Officer at Walmart, will cover the good, bad and ugly experiences and lessons learned as a leader introducing immersive learning into a fortune 1 company.

Topics covered will include:
• Creating and selling the initiative
• Breaking down the project into deliverables
• Mistakes that could have been avoided
• Success stories
• The bridge from a single successful project to established tools and methodologies in production

Speakers

Andy Trainor

CEO - North America , SkillsVR

Description

Discover real engagement practices and strategies in XR experience design that put human connection first.

In an age where we work on distributed teams, being able to stay creative, resilient, and connected in a meaningful way makes all the difference.

Being emotionally connected matters. Great leaders know how to reach others and how to tend to their own wellness in order to thrive at their best level.

Come to learn practices and strategies together, and see how they apply to enterprise experiences that are engaging and serve prime well-being needs for our teams, those we serve, and ourselves.

Speakers

Caitlin Krause

Founder , MindWise

Description

As the world of XR rapidly evolves, emerging passthrough MR experiences are opening up a new realm of possibilities. These new experiences allow users to clearly view and interact with virtual objects overlaid onto the real world in real-time. Combined with hand tracking technology, passthrough MR has the potential to revolutionize the way we interact with digital content and tools.

This talk will explore the latest developments in passthrough MR and hand tracking technology and how they can be leveraged to create the next generation of XR headsets, enterprise applications, and entertainment experiences. We will discuss the challenges and opportunities of designing solutions that take advantage of these technologies, including issues related to user experience, interaction design, and performance.

We will also showcase some of the most exciting current and future use cases for passthrough MR and hand tracking in the enterprise space, including remote collaboration, training and education, and real-time data visualization. Finally, we will explore the implications of these technologies for the future of work and productivity, and discuss the potential impact on industries ranging from healthcare to manufacturing to entertainment.

Whether you are a designer, developer, or business leader interested in the latest developments in XR technology, this talk will provide valuable insights and inspiration for how to leverage passthrough MR and hand tracking to create compelling entertainment experiences and transformative enterprise applications.

Speakers

Robin Moulder

CEO , 3lbXR & 3lb Games

Description

Technology is evolving quickly to bring XR capabilities into mainstream culture. The content in these systems need to be anchored properly to ensure correct and accurate display for consumers. Maxar’s high-resolution digital twin of the entire Earth is built with space-based data and machine learning, providing a foundational geospatial layer on which XR content can be connected to the real world. With Maxar’s digital twin, the entertainment industry can film movies in any location on Earth from one studio or scout global locations in virtual reality;video game developers can start with real cities as their canvas for building out new levels;industrial companies can train employees and rehearse operations before deploying in-field crews;the use cases enabled by this digital twin are only limited by the imagination.

Maxar will share the art of the possible with its digital twin and, together with its customers, Sturfee, will detail how this digital twin is anchoring a new, cutting-edge visual positioning system (VPS) that will enable the deployment of autonomous systems, the creation of enterprise maps and persistent digital advertising, among other uses.

Speakers

Kevin Bullock

Director, Strategic Partnerships , Maxar

Anil Cheriyadat

Founder and CEO , Sturfee

Description

With a proven 20-plus year customer track record of daily use in mission critical health and military applications globally, 3dMD’s dynamic-4D capture systems are providing the same ‘near-ground truth’ 3D images and high-throughput workflows to its tech sector customers. 3dMD captures natural human actions, behaviors, gestures, nuances, etc., thus personalizing ‘ground-truth’ people into ‘near-ground truth’ digital-3D interpretation input for Web3.0. This talk explores the true economic benefits of baselining with a ‘near-ground truth’ digital-3D Doppelganger population and how this can create derivative avatar market opportunities beyond gaming, entertainment, and social media interactions.

Speakers

Kelly Duncan

Co-Founder & Chief Commercial Officer , 3dMD

Chris Lane

Co-Founder, CEO, & Chief Technology Officer , 3dMD

Description

Join us for an in-depth look at the design philosophy of DigiLens' XR Platform for the Enterprise and Lite-Industrial market, presented by DigiLens VP & GM of Product Nima Shams and Principal Software Engineer Vinay Malekal. Discover the revolutionary technology and how to develop for ARGO, the future of wearable computing, and DigiOS, an industrial focused AOSP-based operating system optimized for XR, body position independence and hands-free experiences.

Speakers

Nima Shams

VP & GM of Product Business Unit , DigiLens

Vinay Malekal

Principal Software Engineer , DigiLens

Description

The AR landscape allows us to create unique experiences, but sometimes, we face platform limitations and constraints. Over the years we learned that it doesn’t mean having a lesser result. Your AR experiences could even be greater if you pick the right battles to fight.

We will go over a few projects from The Electric Factory that showcases how shaders, UV tricks, and procedural animations could add more value to your experiences.

We will dive into Talita Hoffman’s project, a 20 feet mural at Meta’s Brazil office with nine fully animated spaces living together in a single AR Filter. With the help of custom-built shaders and procedural animation, we delivered this experience under 3.7 MB with sound design included.

We will also revisit the SpaceJam AR project, a fully animated 360 panorama with 15 animated characters. With procedural animations and a series of UV tricks, we delivered an engaging experience under 1.7 MB with outstanding results.

Let us show you how to augment your reality with the best hacks in the business.

Speakers

Santiago Anglés

Creative Technologist Officer , The Electric Factory | Creative Innovation Company

Craig Douglas

Client Solutions Manager , Meta

Description

Skateboarding translated to gameplay so well in the early-2000’s that Activison was often called, “The house that Tony built” due to the success of its Tony Hawk Pro Skater franchise. While it was partly the endless trick-combos, THPS became a cultural phenomenon because it also tapped the creative freedom and ethos of this community. Yet for all its success, it only scratched the surface of the most intrinsic part of all—the ability to skate the world, itself. Augmented Reality changes that.

Skatrix is a new skate game leveraging AR to liberate players from predefined worlds to skate the actual world around us—at any scale. Come engage with skate legend, Rodney Mullen, renown AI Researcher, Bill Higgins and Skatrix’ visionary developer, Kasimir Lehto; you’ll get a taste of not only the mindset and tech behind all this, but a look into the unfolding possibilities, from integrating Ai to make the world shimmer with new ideas to using Skatrix as a creative tool in your own skating, and even to learn from pros, too.

Speakers

Rodney Mullen

Skater

Bill Higgins

Chair, IBM Open Innovation Community , IBM

Kasimir Lehto

Founder, Game Developer , Reality Crisis

Description

This is the very first time Ant Reality will unveil the secret of Crossfire 120° AR optics – the world’s widest OST (optical see-through) solution. First, Zheng will prove to you that Crossfire is almost the best option for wide FoV AR, compared to birdbath, free-form and other waveguide solutions. While targeting AR/VR hybrid use case, Zheng will walk you through the reasons why Crossfire is much better than its competitor Pancake +VST (video see-through) solution. Additionally, Zheng will introduce several reference products that have been designed with some of Ant Reality’s clients.

Speakers

Zheng Qin

Founder , Ant Reality

Description

Soon, we will be able to use 5G and visual positioning system (VPS) technology to create immersive applications in a city-scale environment. Such dynamic XR applications on city scale will rely on extreme wireless performance and network awareness. Jasmeet and Matias will emphasize and explain how Ericsson is collaborating with the XR startup ecosystem and players like Immersal via its Startup5G program to help creators and brands understand wireless network capabilities and to scale up these applications and create a vibrant XR ecosystem that can drive economic growth and enhance the user experience for everyone. They will also describe the interesting business potential of technology like 5G and VPS for location-based services, such as navigation and advertising in real world metaverse.

Speakers

Matias Koski

CEO , Immersal

Jasmeet Singh Sethi

Head of Ericsson ConsumerLab , Ericsson

Description

Join us for a thought-provoking discussion on the importance of building experiences to support, engage and enable the inclusion of all people. This diverse panel of expert stakeholders will delve into the challenges and opportunities of creating inclusive and accessible XR technology for all focusing on enterprise environments. With insights and best practices, this panel will share solutions, use cases and advances where XR has enabled and served communities, and will provide a glimpse into the future of accessibility.

Speakers

Dylan Fox

Head of Community and Outreach , XR Access

Athena Demos

CEO , Big Rock Creative

Jazmin Cano

Accessibility Product Manager II , Owlchemy Labs Inc

Yao Ding

Accessibility Research Lead , Meta

Stephanie Montgomery

Senior VP of Research and Best Practices , XR Association

Description

Coming Soon!

Speakers

Joana Flor

Executive Producer , Inworld AI

Niko Chauls

XR Partnerships, Product Innovation , Verizon

Jason Yim

CEO , Trigger XR

Lucian Gheorghe

CCS UX Innovation Senior Manager , Nissan

Description

Luisa Paes from ARVORE Immersive Experiences brings an overall look on how the studio works narrative in their award-winning XR projects. We'll have an ample look on where to start and what to know about the segment, including practical solutions brought in their games Yuki (both VR and MR) and Pixel Ripped. If you want to know more about the link between narrative design and XR, look no further!

Speakers

Luisa Paes

Narrative Designer , ARVORE Immersive Experiences

Description

Drawing on a rich institutional history of teaching, scholarship, and innovation, students and faculty of Shenandoah University are recreating the drama of the Constitutional Convention in an experiential learning opportunity for inclusive audiences. The Shenandoah Center for Immersive Learning (SCiL) collaborates with constitutional scholars and teachers to develop a multi-component, immersive experience in the debates at the Constitutional Convention of 1787.

This reconstruction in virtual reality focuses on the debate over how to elect the chief executive, or president. Employing 3D scanning and motion capture technologies, and in collaboration with the National Parks Services and the National Constitution Center, this work resulted with a high fidelity recreation of Independence Hall's assembly room and avatars of the founders. The experience itself immerses participants in the 1787 time and place to acquaint them with principles, procedures, drama, and learning moments of this occasion. This is delivered in five levels of increasingly interactive scenarios that take the participant from a basic understanding of the Constitution into a dynamic, real-time debate engaging the key goals and challenges facing the founders of the United States.

In this panel or presentation, the project principals aim to discuss the approaches used to create such an environment, debut a short demo of it on stage, and open a discussion with audience members about the utility of such a platform for education and pedagogy.

Speakers

Mohammad Obeid

Associate Professor of AR/VR , Shenandoah University

JJ Ruscella

EVP & Chief Immersive Officer , AccessVR

Warren Hofstra

Professor of History , Shenandoah University

Kevin Hardwick

Associate Professor of History , James Madison University