Agenda

Description

This presentation will discuss the tools and strategies we developed to bridge the “Valley of Death” point, which many optics developers struggle with, using the example of the world’s first pocket-sized AR device development by our customer and partner.

The developers - Bobak Tavangar, the CEO of Brilliant Labs and Olga Resnik, a co-founder of Joya Team - will share the process insights and show how by use of extensive experience and expertise in AR systems we create a unique holistic development process that helps to define and reach development goals. They'll discuss calculated trade-offs, how to optimize for most important marketing parameters, use of engineering tools to create “virtual prototypes” and finally discuss the manufacture of “quick and valuable” prototypes in a well-established way to reach an affordable, manufacturable and use-case optimal product ready for market adoption.

Speakers

Bobak Tavangar

CEO , Brilliant Labs

Olga Resnik

Chief Architect & Integration , Joya Team

Description

"AWS Spatial: Building Blocks of the Metaverse" is a session for developers and tech enthusiasts interested in the potential of XR to revolutionize various industries. It is focused on helping those who have moved past the pilot or prototype phase and are now looking to scale and adopt XR in a meaningful way. In this session, attendees will learn how to take disparate 3D workloads and XR proofs of concept and scale them into enterprise-level applications using the tools, building blocks, and patterns available right now. The session will cover the complete XR workload lifecycle, including supporting asset creation, ingestion, transformation, and distribution/deployment.
The session will be led by three AWS Spatial Computing prototype architects, each representing different emerging technology teams within AWS. They will demonstrate how to leverage CAD engineering models, photogrammetry, and AI/ML in 3D asset pipelines to create high-quality XR experiences. Attendees will have the opportunity to get started with the tools, building blocks, and patterns available right now, and learn how to use AWS Spatial to build XR workloads that are scalable, secure, and reliable.

Speakers

Kellan Cartledge

Spatial Computing Prototyping Architect , Amazon Web Services

Joshua Burns

Lead Strategic Spatial Computing Architect , Amazon Web Services

Lauren Marble

Solutions Architect , Amazon Web Services

Description

Join us for an in-depth look at the design philosophy of DigiLens' XR Platform for the Enterprise and Lite-Industrial market, presented by DigiLens VP & GM of Product Nima Shams and Principal Software Engineer Vinay Malekal. Discover the revolutionary technology and how to develop for ARGO, the future of wearable computing, and DigiOS, an industrial focused AOSP-based operating system optimized for XR, body position independence and hands-free experiences.

Speakers

Nima Shams

VP & GM of Product Business Unit , DigiLens

Vinay Malekal

Principal Software Engineer , DigiLens

Description

The AR landscape allows us to create unique experiences, but sometimes, we face platform limitations and constraints. Over the years we learned that it doesn’t mean having a lesser result. Your AR experiences could even be greater if you pick the right battles to fight.

We will go over a few projects from The Electric Factory that showcases how shaders, UV tricks, and procedural animations could add more value to your experiences.

We will dive into Talita Hoffman’s project, a 20 feet mural at Meta’s Brazil office with nine fully animated spaces living together in a single AR Filter. With the help of custom-built shaders and procedural animation, we delivered this experience under 3.7 MB with sound design included.

We will also revisit the SpaceJam AR project, a fully animated 360 panorama with 15 animated characters. With procedural animations and a series of UV tricks, we delivered an engaging experience under 1.7 MB with outstanding results.

Let us show you how to augment your reality with the best hacks in the business.

Speakers

Santiago Anglés

Creative Technologist Officer , The Electric Factory | Creative Innovation Company

Craig Douglas

Client Solutions Manager , Meta

Description

Soon, we will be able to use 5G and visual positioning system (VPS) technology to create immersive applications in a city-scale environment. Such dynamic XR applications on city scale will rely on extreme wireless performance and network awareness. Jasmeet and Matias will emphasize and explain how Ericsson is collaborating with the XR startup ecosystem and players like Immersal via its Startup5G program to help creators and brands understand wireless network capabilities and to scale up these applications and create a vibrant XR ecosystem that can drive economic growth and enhance the user experience for everyone. They will also describe the interesting business potential of technology like 5G and VPS for location-based services, such as navigation and advertising in real world metaverse.

Speakers

Matias Koski

CEO , Immersal

Jasmeet Singh Sethi

Head of Ericsson ConsumerLab , Ericsson

Description

Luisa Paes from ARVORE Immersive Experiences brings an overall look on how the studio works narrative in their award-winning XR projects. We'll have an ample look on where to start and what to know about the segment, including practical solutions brought in their games Yuki (both VR and MR) and Pixel Ripped. If you want to know more about the link between narrative design and XR, look no further!

Speakers

Luisa Paes

Narrative Designer , ARVORE Immersive Experiences

Description

It was recently announced that the Quest Store has made over $1.5 billion on sales of games and apps. With new headsets coming into the market steadily, how do VR game creators adapt to the ever-expanding VR ecosystem? New technologies that greatly affect game feel are released on a regular basis, such as hand tracking, haptics in headsets, mixed reality etc. How can creators stay ahead of the curve when designing a game that won't be released for months or years? Despite the fact that the player base expands and potential for ROI improves, there are still only a few active publishers in the VR space - who are they, and what are they looking for? Is self-publishing of VR titles sustainable?

Speakers

Celine Tricart

President, Co-Founder , Coven

Michael Masukawa

VP of Business Development, Strategy and Partnerships , Atlas V

Amy Allison

VR Marketing and Community , Women In Games

Maeva Sponbergs

CMO & Head of Publishing , Beyond Frames Entertainment AB (publ)

Paul Brady

Co-Founder and President , Resolution Games

Description

With various companies announcing their support for WebXR, there is an acute need to understand its advantages and disadvantages. How does performance and visual fidelity compare? How do you monetize? Can you even build big projects on the web?

In their talk, Jonathan Hale, CEO & founder of Wonderland, and Lydia Berry, COO of “The Fitness Resort” will answer your pressing questions about VR, AR and MR on the web.

Speakers

Jonathan Hale

CEO & Founder , Wonderland Engine

Lydia Berry

Chief Operations Officer , The Fitness Resort

Description

Shared AR is a foundational service for our AR future and opens up new social opportunities today. Learn more about how Niantic can enable you to create shared experiences with 8th Wall (WebAR) and Lightship ARDK (Unity).

Speakers

Ria Bhatia

Sr. Product Manager , Niantic, Inc.

Description

In this talk we'll explore the technology stack required for creating generative XR experiences. We'll discuss the various components of the stack, including the XR platform, programming languages, libraries, and frameworks, and explain how they all work together to create immersive and interactive experiences. Our focus will be on selecting the right XR platform, programming language, libraries, and frameworks for your specific generative XR project. We'll also dive into implementing generative techniques such as procedural generation and artificial intelligence to create unique and engaging experiences. Additionally, we'll discuss the current limitations of generative AI in XR development and the potential benefits and challenges of using generative AI in XR. By the end of the talk, listeners will be equipped with the knowledge and tools to start exploring the possibilities of generative XR and be aware of the current limitations and future possibilities.

Speakers

Jasmine Roberts

Research Engineer , Microsoft Research

Description

Creating a new reality with Snapdragon Powered Devices: Join Said Bakadir, Sr Director of XR Product Management at Qualcomm Technologies, Inc. as he leads a lively discussion with XR OEMs about the challenges they face and the successes they have achieved in XR.

Speakers

Vishal Shah

General Manager, XR & Metaverse , Lenovo

Said Bakadir

Sr. Director, Product Management , Qualcomm

Yi Xu

Director of XR Technology , OPPO

Brian Hamilton

VP, Sales and Marketing , DigiLens

Description

Learn how to quickly create real-time cloud-connected 3D/AR/VR apps in a few simple steps. Join to see how you can build apps for the Metaverse for Android, iOs, HoloLens, MagicLeap, Unity, Unreal, and web browsers, all connected to the same cloud. In the session, we will learn how to change 3D content across all platforms simultaneously through the cloud without rebuilding the apps. We will look at why Metaverse developers are looking for new cloud solutions and why 3D-focused cloud infrastructure is needed. Participants are encouraged to either bring their laptops with Unity installed, bring their mobile devices, or can follow the live demonstration.

Speakers

Alon Grinshpoon

CEO , echo3D

Description

Join the RP1 team to find out how to build your immersive applications faster and deploy instantly to a global audience. Discover how RP1’s new integrated service and protocol architecture delivers a massively multi-user metaverse. Learn how real-time scale and streamable content pipeline enables you to start developing easily.

The RP1 team will show how developers use early-access SDK to create their own tools, services and immersive experiences that already support 100,000 simultaneous VR users in a single, shared world. And how you, too, can get multiplayer and spatial audio out of the box without the restrictions of current siloed platforms.

Speakers

Yin-Chien Yinch Yeap

System Architect , Rp1

Sean Mann

CEO & Co-founder , Rp1

Description

Join NVIDIA and Varjo as we unveil the next giant leap in immersive computing.

Real-time ray tracing is the holy grail of 3D visualization, as it allows engineers, designers and creators to experience in high-fidelity 3D scenes and objects while seeing every reflection, shadow, and light as they would in real life. Before now, rendering true-to-life mixed reality scenes with real-time ray tracing has not been possible due to the graphically demanding compute requirements.

In this talk, for the first time, NVIDIA and Varjo will demonstrate real-time ray tracing capabilities in human-eye resolution mixed reality, with never-before-seen visual quality, due to combined technological breakthroughs from both companies. With NVIDIA’s Omniverse, the leading platform for 3D collaboration and workflows, and Varjo XR-3, the most immersive XR headset on the planet, users can unlock real-time ray tracing for mixed reality environments due to the combination of a powerful multi-GPU setup and Varjo’s photorealistic visual fidelity.

In a joint presentation, NVIDIA and Varjo will dive deep into the technical achievement and how this new level of mixed reality visualization can unlock unprecedented value for industrial metaverse users across design, engineering, entertainment, and virtual collaboration.

Speakers

Marcus Olsson

Director of Partnerships , Varjo Technologies

Max Bickley

Sr Product Designer, Omniverse , NVIDIA

Shawn Collins-Lopez

Immersive Lab Engineer / Visualization Specialist , General Motors

Description

More than half of consumers see shopping as the number one reason to use AR today, which means now is the time to revamp your company’s shopping experiences with AR in mind. Join Patrick Hadley, AR Shopping Technology Project Manger at Snap, to learn how you can start creating AR Try-On Lenses featuring realistic-looking jewelry and accessories. In this session, you’ll learn how to prototype and create unique Fashion AR Try-On Lenses quickly by using Lens Studio and AR templates. Create beautiful graphics by enabling reflections rendering with one click of a button. Plus, add gem rendering to bring even more realism to your Lenses. You’ll also learn how to deploy AR Lenses to Snapchat — where you can reach the more than 250M people who use AR daily — and to your own apps or websites using Camera Kit.

Speakers

Patrick Hadley

AR Shopping Product Manager , Snapchat

Alexander Bradt

Creative Director / Owner , MousePack

Description

The technology of virtual worlds is constantly evolving, and one of the most significant changes in recent years has been the rise of spatial chat allowing participants to communicate in a three-dimensional virtual space. But spatial chat is more than just a tool for enhancing immersion. In this talk, we will explore how spatial chat is changing the way participants communicate and collaborate. We will discuss the benefits of spatial chat, including its ability to facilitate teamwork, improve experiences, foster social connections, and the potential for future innovation in this area.

Speakers

Angelik Laboy Torres

Developer Advocate , Dolby.io

Description

Immersive technology is rapidly evolving, and AR/VR developers must collectively update our design standards. When innovative XR developers create new interactive functionality, those features become adopted across the industry as XR Design Standards. As technology for hand-tracking improves, we will continue to see an evolution of gesture controls and tools.
This session will offer a deep-dive into some of the best interactive features found in XR games and utility experiences. From the "lasso grab" feature in Half Life: Alyx, to the amazing suite of gesture controls in Hand Physics Lab, we will explore best practices for building and maintaining modular tools for designing interactive XR experiences.

Speakers

Finn Staber

CEO , Chicken Waffle

Description

Showcasing the importance of a 3D real-time visualization to improve your workflow in different industries.

Speakers

Thaisa Yamamura

Head of Business Development , Sony

Description

At last year’s AWE, leaders of key standards development organizations (SDOs) and industry consortia including the Khronos Group, W3C, OpenAR Cloud, and ASWF discussed the need for more cross-organization collaboration to pave the way for an open, inclusive metaverse. It wasn’t just talk: these organizations have now come together along with hundreds of other SDOs, companies, and academic institutions to form the Metaverse Standards Forum, a venue for cooperation among metaverse stakeholders to foster the development of interoperability standards. The Forum has begun engaging in pragmatic, short-term projects like building a standards registar, coordinating use cases and requirements for input into SDOs, and creating interoperability prototypes, with more to come.

In this panel, leaders of Metaverse Standards Forum member organizations will discuss the interoperability challenges the group is prioritizing today, and how the forum is working to accelerate solutions. Attendees will gain insight into the nuances of topics including 3D asset interoperability; digital fashion; real/virtual world integration; and privacy, cybersecurity, and identity. The panel will explore current possibilities, challenges, and limitations within these domains, and discuss how attendees can contribute to the formation of an open metaverse.

Speakers

Neil Trevett

President , Khronos Group

Anshel Sag

Principal Analyst , Moor Insights & Strategy

Elizabeth Rothman

Advisor , XR Safety Initiative

Kavya Pearlman

Founder & CEO , XR Safety Initiative

Description

Realistic-looking materials are essential to creating virtual worlds that are tactile and inviting. Creating believable materials for 3D objects is a complex problem with several approaches, many of which are either prohibitively difficult to master or unsuited for transmission over the web. Over the past decade, however, Physically Based Rendering (PBR) has emerged as an artist-friendly, intuitive, expressive, and robust technique for adding material attributes to 3D objects.

As part of its stewardship of the glTF standard, the file format known as the “JPEG of 3D,” The Khronos Group has created formal specification extensions for a variety of PBR materials. In this session, members of the 3D formats working group will present the latest waves of PBR extensions, explaining what they can achieve and best practices for using them to create 3D assets. They’ll also discuss how to test for model performance consistency across 3D viewers.

Speakers

Emmett Lalish

Staff Software Engineer , Google

Leonard Daly

President , Daly Realism

Sandra Voelker

Retail Emerging Technology Automation Engineer , Consultant

Ashleigh Miller

3D SME / Generalist , Amazon