Description

With this two-day, online workshop, you’ll learn the foundational skills necessary to craft a carefully considered approach for deploying Web AR marketing and advertising experiences to your customer. You’ll learn how to set WebAR campaign goals, craft an AR-enabled customer journey, and deploy an omnichannel WebAR campaign that’s measurable, impactful, and designed to either compliment or outperform traditional marketing benchmarks.
Led by Patrick Johnson, CEO of the award-winning AR agency Rock Paper Reality and Omead Sinai, Strategy Consultant at Rock Paper Reality (and former Customer Strategist at Deloitte Consulting), this two-day workshop combines a deep dive into RPR’s street-tested “AR Blueprint” for brands with virtual workshops and specific examples focused on creating WebAR campaigns.
Advance ticket holders will also get access to live 1:1 office hours with the instructors as well as free trials, offers and perks allowing for continued education, learning and discussions on participants’ specific projects and goals.

Speakers

Ori Inbar

Co-Founder , AWE and Super Ventures

Rigel Benton

Senior UX Designer , Niantic, Inc.

Preston Platt

CTO , Rock Paper Reality

Mike Boland

Chief Analyst , ARtillery Intelligence

Omead Sinai

Consulting Manager , Rock Paper Reality

Basak Akman

Lead UI/UX Designer , Rock Paper Reality

Jason Waskey

Creative Director , Microsoft - Mixed Reality Development

Francesca Ellis

Lead Support Engineer , Zappar

Heather Lipner

Head of Creative , Geenee, Inc

Patrick Johnson

CEO , Rock Paper Reality