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Oct 17
17:00 - 17:30
Description
For the past 4 years, in collaboration with renown artists worldwide, SAMA (Street Art Museum Amsterdam) has built a collection of over 300 pieces that lightens up the walls of one of the most degraded neighborhoods of the city. By the end of this year renovation of the area will start and, even though it is part of the evolution of the urban landscape, the second monumental piece will turn to rubbles. To preserve the artwork long after it will be gone, SAMA together with GRTalk embarked on a project that uses photogrammetry, VR animation, and 360 videos to create an experience that merges realities and tell the story of “Fatherhood” and his lost partner “Safety”.
Speakers
Head of Business
,
ShapesXR
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Description
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Description
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11:00 - 12:00
Description
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Speakers
CEO
,
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Oct 17
11:00 - 12:00
Description
"For marketers, the user numbers are too large, the engagement and results too promising, and the potential brand halo too compelling to ignore." - BCG. David Ripert, CEO of Poplar, an AR creative platform, will present case studies of some of Poplar's 60+ campaigns with top brands including L'Oréal, King Games, Universal Music, Speedo, Disney, Bayer, Jack Daniels, Nestlé, Absolut and Red Bull; showing how AR can help brands engage with their customers- across various use cases like social media AR (Snap, FB, Instagram), retail product try-ons, field sales training and B2B marketing.
Speakers
CEO
,
Poplar
Oct 17
13:00 - 14:00
Description
AR is rapidly changing the way people communicate and express themselves on digital platforms. In fact, 70% of Snapchat’s 203 million daily active users interact with AR every day. In this session, Anrick Bregman, a member of Snapchat’s Official Lens Creator program, will show designers and marketers how to connect with their audiences by building compelling AR experiences in Lens Studio.
Speakers
Founder, Official Lens Creator, Snap
,
AN/RK