Agenda

Description

When Pfizer was scaling up the vaccine production during the pandemic two pain points were identified. The production lines were difficult to access to train new employees and the storage of the product involved complex procedures that required additional guidance.

Join our session on how Pfizer PGS Digital Manufacturing Innovative Technology Team leveraged AR and VR technology to overcome these obstacles and bring the vaccine to the world at lightspeed.

Speakers

Georgios Chantziaras

Sr Associate , Pfizer

Nicholas Hockley

Pfizer

Ronan Kelly

Global Digital Transformation , Pfizer

Description

Augmented Reality Portals is a new way to fully surround users in a 360 and 3D digital world using their mobile phone. AR Portals combine the “immersiveness” of virtual reality and the ubiquity of the smartphone to create a tool for brands and creators alike to develop magical experiences for everyone.

Take your users on a journey of your factory, have them walk around a virtual store that throws the laws of gravity out the window, or have them go on an interactive adventure while fully immersed in a digital world. These are just a few ideas of what you can do with AR Portals.

AR Portals can be created for Social AR (Snap Lens Studio and Meta's Spark AR Studio) and for WebAR and we'll talk about the pros and cons of both options.

This talk will go over the most frequent use cases for AR Portals, a high-level technical overview, and best practices in creating your own. We will also showcase some of the best AR Portals out there. If you're interested in bringing magic to the world with AR, then I can't wait to share this talk with you.

Speakers

Yoni Binstock

CTO , Atomic Digital Design

Description

Flow Founder & CEO Tristan Elizabeth Gribbin reveals insights from the field with corporations like PwC long-term. How emerging AR/VR/XR companies thrive by converting enterprise customers into long-term subscribers. Tristan engages the audience in a discussion on ways to make a splash in the market, how to get leadership to sign on, and ultimately, the value of developing lifetime partnerships.

Speakers

Tristan Gribbin

Founder & CEO , Flow

Description

Today's utility and energy sector is being pushed towards change due to the disruptive power of progressive IT technologies. The increasing demand for electricity in developed and, even more, in developing countries with growing cost pressure is making our industry reconsider its ever static business model. With augmented and virtual realities, we are on the way to innovate and reshape our sector.

Speakers

Maissaa Rharrab

Head of XR CoE , Elia

Description

Siemens digitalization technologies help accelerate digital transformation across offices, buildings and factories to create sustainable communities and energy solutions. It harnesses the full potential of digital transformation and accelerates the development of smart infrastructure - easier, faster and at scale.

Join us for an overview of Siemens' solutions that can help partners and customers achieve digital twins faster!

Speakers

Alexandre Piedade

XR Solutions Expert , Siemens

Description

Join us for this panel discussion with Nestlé, VR Direct and Immerse to discover the journey of scaling XR in big companies such as Nestlé. The Global IT Innovation team together with the current XR partners of the company will talk about finding the right value of XR in the business, the biggest challenges and what’s coming next.

Speakers

Jeremy Moussai

Global IT Innovation Manager – Immersive XR Experiences , Nestle

Sara Boss

Director Key Account Management , VRdirect

Justin Parry

COO , Immerse.io

David Hinojosa

Global IT Innovation Technology Expert , Nestle

Description

In December 2021, Wilkins Avenue AR and leading fragrance company Maison Berger Paris showcased the first-ever Augmented Live Shopping experience. Reinventing retail-tainment, Augmented Live Shopping makes branded live streams more fun, immersive and spectacular. Wilkins Avenue AR's proprietary tech adds AR avatars and 3D animations to traditional live streams on Instagram and other social platforms. The experience resulted in unparalleled engagement and conversion results, which will be presented by Guillaume Rolland, Head of Innovation at Maison Berger Paris, and Thibault Mathieu, CEO of Wilkins Avenue AR.

Speakers

Thibault Mathieu

Founder & Creative Producer , Wilkins Avenue AR

Guillaume Rolland

Head of Innovation , Maison Berger Paris

Description

Virtual Manufacturing is the exercise of reproducing the physical behavior of a machine or a plant virtually, through software simulation applied to the Digital Twin. This allows engineers to integrate both mechanical design data and control software, meaning a machine can be tested entirely in the virtual world even before its construction and assembly, thus reducing the development and construction time drastically.

We needed a tool to do these activities that was totally customizable in order to integrate all the dynamics and benefits of virtualization. For this reason we developed a new software based on Unreal Engine that brings virtual manufacturing to an entire new business level.

Key benefits are:

- Development more flexible
- Photo-Realistic 3D graphics
- Advanced Human-computer interaction
- Ability to simulate a greater amount of objects
- +800% in logic calculation performance.

In Addition , our idea is to use the virtual model on the same platform to provide support for all business functions.

Speakers

Fabio Sambinello

CAD-PLM Manager , IMA

Francesco Salizzoni

Business Developer , Applied

Martina Solimini

Digital Training Solutions Product Manager , IMA

Description

This is a joint presentation by KONE and Tampere University. KONE provides its customers with elevators, escalators and innovative solutions for modernization and maintenance, and is one of the global leaders in its industry. Tampere University is one of the most multidisciplinary universities in Finland.

In this talk we share our experiences and good practices for industry-academia collaboration gathered during a co-creation project for a VR environment. We co-created a collaborative VR environment and tools to support maintenance method development and related technical documentation creation as part of the product development process. The development was done in close industry-academia collaboration using an agile approach. Our talk aims at inspiring other industrial companies and giving insight for XR companies and academic actors.

Speakers

Markku Turunen

Professor , University of Tampere

Viveka Opas

Virtual Reality Specialist , KONE Corporation

Description

The launch of area target recognition capabilities is opening new use case capabilities.

It's removing 3D object recognition needs and can be used over 30 000 m² like in Schriphol Airport.

Come and see new capabilities of area target and discover plenty of new use cases through intervention GPS, retail store experience, digital human guide for culture and more.

Speakers

Description

HaptX, Inc. was founded in 2012 with a compelling, if audacious, vision: develop a system capable of providing accurate physical inputs (touch, force, temperature) across an entire user’s body to a degree that the virtual world becomes indistinguishable from the physical world. This system is both an engineering and business challenge, as it requires a commitment to a long-term development roadmap that delivers desirable products along the way. This presentation will cover some of the highlights and pitfalls of the journey to bring such a system to market through a laser focus on enterprise customers. Enterprise customers have been impactful early adopters, because their use cases are so clear; listening closely to their needs has created a durable partnership that benefits the entire industry. Developing haptic technologies that are enterprise-grade is a challenge that HaptX has been working on for a decade now. Yes, it is hard to start a hardware-based startup company. But the best is yet to come and is tantalizingly close.

Speakers

Bob Crockett

Co-Founder , HaptX

Description

Technology and creativity opened new opportunities in the past few years and after a quick overview, attendees will discover more about use cases in the field of simulation and how they add value to different areas of product development and user experiences. Lukas and Jan will discuss what to expect in the near future and share their view on the business side of XR solutions.

Speakers

Jan Pflüger

Founder , AdvisXR

Lukas Stranger

CEO , NXRT