Agenda

Description

The demand for immersive, 3D, augmented solutions from brands and retailers has never been stronger. Use cases span from advertising, connected packaging, e-commerce, learning, loyalty, storytelling, etc.

Against all odds, Covid has been the rocket-fuel that has propelled both the enterprise and customer demand for mobile-first immersive solutions in a way that was un-thinkable in 2019.

Panelists will try to unlock the truths, myths and short vs long term opportunities and strategies for brands and retailers that are selling goods over the internet to incorporate AR VTO into their customer experience journey with a clear focus at maximizing ROI and benefits.

Speakers

Zehra Naz Hacısüleyman

Marketing Lead , artlabs

Dave Randle

Principal GTM Specialist | Spatial Computing , AWS

Filipa Neto

Head of Open Innovation , Farfetch UK Limited

Marco Delvai

XR Strategy and Partnerships Consultant , MDXR Strategy Consulting

Description

The world's largest tech companies are spending billions to create metaverse platforms based on the real world. These visual maps, nerfed out digital cities and resulting mixed reality interactions will deliver real utility and magic to our daily lives. We'll talk about who's doing what, why and how; efforts to create open realities; identify killer apps, opportunities and obstacles ahead; plus share tips, tools & tricks to build better realities. Session continues in the bar afterwards to debate finer points of if we're living in a simulation.

Speakers

Katherina Ufnarovskaia

CEO , Augmented City

Ali Hantal

CEO , XR Masters

Avi Bar-Zeev

President , XR Guild

DAVE LORENZINI

Chief of Secret Police , Draw & Code

Description

The many facets of identity across digital and physical space come together in entirely new ways in mixed reality, and especially in new metaverse implementations. How can developers, policy makers and platforms work to strike a balance between privacy, safety and inclusion, and what unique issues does the metaverse present in this space? A panel of representatives from across the industry address this complex and important topic.

Speakers

Karim Mohammadali

XR Policy Lead , Google

Carrie Valladares

Sr. Attorney , Microsoft

Cornelia Kutterer

Senior Director, Head of Responsible Tech & Competition EU Gov Affairs , Microsoft

Joan V. O'Hara

Vice President of Public Policy , XR Association

Description

The historical advancement of technology has sometimes distanced and even dehumanized how we work, live, and play. Fortunately, the 5th Industrial Revolution heralds a journey that could yield more balanced and empowered human-machine interactions.

This powerhouse panel will explore the ways that we are turning technology into an ally for how machines and humans can - and must - collaborate for a sustainable future. We will debate how immersive tech has the potential to profoundly impact sustainability agendas across business, politics, academia, and communities.

The opportunity for creators, educators, and policymakers to leverage AR, VR, and other immersive experiences for unprecedented solutions has never been so exciting. Whether it's around climate change, DE&I, social equity, or emotional and psychological wellbeing, there is much to solve with the power of innovation at our fingertips. Join us to ponder, consider, delight in, and celebrate the possibilities.

Speakers

Vilma Mattila

Founder & CEO 5ire.org , 5ire

Antony Vitillo

Blogger , VRrOOm

Rika Nakazawa

Group Vice President, New Ventures & Innovation , NTT

Amelia Kallman

Futurist , The Big Reveal UK

Description

Join Sarah Ticho and Sam Ingram as they explore the publication of ‘The Growing Value of XR in Healthcare in the UK, and the subsequent work with hospitals, government and beyond to begin developing a national strategy for XR in health and wellbeing. They'll report findings, share opportunities to collaborate with the UK and explore this approach as a blueprint for other Governments to strategically consider how XR Healthcare can scale for their citizens.

Speakers

Sam Ingram

Divisional Director of Innovation Operations , Royal Free London NHS Foundation Trust

Sarah Ticho

Co-Founder , XR Health Alliance

Description

Emerging tech can offer powerful learning experiences that inspire people to delve deeper through active engagement rather than passively looking at displays. AR encourages visitors to participate and make connections with the information presented to them, which has benefits in education and marketing as well as overall impact and retention.

Join this panel of experts for a discussion about the benefits of AR as an impactful teaching tool.

Speakers

Stefanie De Regel

Founder and Project Lead , Walking Museum

Lisa Lokshina

Director of User Experience , L3A UX Studio

Andy Cooper

Co-founder , Draw & Code

Shachar "Vice" Weis

Founder and CTO , Packet39

Kyr Poskonoff

Co-founder , LikeXR

Description

For the past several months, DALL·E, a web-based image creation tool from OpenAI and MidJourney (both using gpt-3) have emerged as a topic of discussion for creatives. Both DALLE and MidJourney generate 2D artifacts. In her current research, Jasmine Roberts has expanded gpt-3 to create and modify 3D assets for use in augmented and virtual reality.
This is an effort to spark discussion of how we might set a course for better XR + AI model interactions. This talk is intended for those considering or in the process of implementing 3D generation systems. The principles given in this talk should lead to the development of more human-friendly tools and processes and mitigate fears surrounding displacement of creators. The audience will come away with some useful techniques to incorporate language models into their XR experiences.

Speakers

Jasmine Roberts

Research Engineer , Microsoft Research

Description

What does it mean that something is "real"? In this talk, Nils Pihl of Auki Labs explores how language itself is augmented reality technology, and how the human shamanic impulse and memetics can inform us about the future of AR as a medium, and why sharable AR is the penultimate step in human communication before direct neural interfaces.

Exploring the history and intersection of language, AR and shamanic traditions through the lens of memetics and behavioral psychology, Nils explores what it means for something to be "real" and what "augmenting reality" really means in the context of human interactions.

Speakers

Nils Pihl

CEO , Auki Labs

Description

Virtual fashion has created new ways for brands, designers, and consumers to create and experience fashion. With Augmented Reality, NFT’s, and wearables in Metaverse worlds like Decentraland, Sandbox, Roblox, and Fortnite, audiences are able to experience fashion in new and immersive ways.
This panel discussion will share insights on the latest possibilities and trends within the virtual fashion industry space and how this relates to web3 and augmented reality, creating new ways for consumers to express themselves.

Speakers

Sonya Haskins

Head of Programming , AWE XR

Joanna Hadfield

Founder, Chief Executive , Global Digital Fashion Awards

Kaspar Tiri

Co-Founder , Ready Player Me

Tumelo Setlaba

Product Lead , The Fabricant

David Robustelli

Creative Technologist , Beyond

Description

Join this expert panel as they discuss:
- Access to immersive experiences
- Technology evolution & use cases of new technology integration within immersive experiences
- Impact of web3 & tokenomics on immersive experiences
- Prospects of immersive experiences

Speakers

Liz Rosenthal

Curator & Executive Producer , Venice International Film Festival

Guillaume Brunet

Head of Web 3.0 Business Development , Orange

Yingzi Yuan

Founder & Builder , Metaverse Summit

Virgile Mangiavillano

Co-Founder & COO , VR Future

Description

The Metaverse has pushed human creativity, interaction and expression past the realms of 20th century technology which boxed digital social interactions and content in 2D. Now, 3D self-representation can build experiences in which embodiment, presence and agency are enhancing human interaction in real-time. Meanwhile, avatars offer new ways for people to meet, create and collaborate in virtual environments – be that in the workplace or for entertainment.
Yet, for the Metaverse to truly come to life, hardware, software, and content need to rise in harmony with the infrastructure and architecture that support it. The defining products and experiences will come from collaborations and partnerships built on different technologies, disciplines, companies and experiences.
Pearly Chen and fellow panellists will explore how the ecosystem can come together to build spaces in which we can all create, express ideas and interact in this new world. Unpacking the latest in immersive technologies, panellists will address ways we can regain natural interactions in virtual worlds and unlock use cases that past generations of technology could not achieve. Authenticity will be at the heart of this discussion, with panellists sharing insights on why this must come first for us all, as the Metaverse pushes the boundaries of content and interaction.

Speakers

Pearly Chen

VP Business Dev. , HTC Vive

Javier Bello Ruiz

CXO & Co-Founder , IMVERSE

Ian Beacraft

CEO & Chief Futurist , Signal and Cipher

Gabriele Romagnoli

Head of Business , ShapesXR

Description

In December 2021, Wilkins Avenue AR and leading fragrance company Maison Berger Paris showcased the first-ever Augmented Live Shopping experience. Reinventing retail-tainment, Augmented Live Shopping makes branded live streams more fun, immersive and spectacular. Wilkins Avenue AR's proprietary tech adds AR avatars and 3D animations to traditional live streams on Instagram and other social platforms. The experience resulted in unparalleled engagement and conversion results, which will be presented by Guillaume Rolland, Head of Innovation at Maison Berger Paris, and Thibault Mathieu, CEO of Wilkins Avenue AR.

Speakers

Thibault Mathieu

Founder & Creative Producer , Wilkins Avenue AR

Guillaume Rolland

Head of Innovation , Maison Berger Paris

Description

At different times in our lives, we play games for different reasons: to escape, shop, socialize, work or find our significant other. In this panel, we will hear from experts in the gaming space, looking at what we’ve learned from gaming, and what it means for the future of commerce and culture in the metaverse.

We’ll explore questions around fandom, business models, the creator economy, data and design- all in the context of the transformative shift we are seeing in digital habits during this transformative era of the internet.

Speakers

Sandra Helou

Co-Founder & CCO , Metapolis

Maud Clavier

COO , VRrOOm

Elaine Wong

Games Business Development , PICO

Melodie Mousset

Co-founder & Creative director , Patch XR

Anne McKinnon

Cofounder & CEO , Ristband

Description

Join Oliver Wohler, Head of PICO Enterprise EMEA, and Alize Amrani, Enterprise Marketing Manager EMEA as they introduce PICO's newest offering for global businesses.

Speakers

Alizé Amrani

Enterprise Marketing Lead, EMEA , PICO

Oliver Woehler

Enterprise Lead , PICO

Description

Our model of the world doesn't match the reality of the world. This is why we often find the future mystifying, we struggle unnecessarily, and are continually surprised when disruption occurs.

And most importantly: No deep tech, Metaverse or other innovation will lead to a thriving future until we bring these two into alignment.

What if we learned to see the world differently?

In this inspiring and paradigm-shifting talk, Innovation Architect and Near Futurist Neil Redding shares how seeing the world through the lens of connected ecosystems is the critical unlock — for sustainable business growth into the emerging future, for solving Humanity's greatest challenges, and for building the new immersive worlds of our most visionary dreams.

Speakers

Neil Redding

Head of Product , Auki Labs

Description

Web 2.5 - Value today and ready for the Metaverse future.

Speakers

Sven von Aschwege

XR & Metaverse Innovation Lead , Deutsche Telekom AG

Nick Sokolich

SVP , UneeQ

Description

Education is one of the few areas of our lives that the digital revolution hasn't yet significantly improved. There's also a massive and expanding experience gap between children's education and consumer life.

Oxford University Press and InceptionXR are overcoming barriers and increasing accessibility to education through XR tech. During this session, Little Oxford, the team will share details of their new product that will increase accessibility to educational materials.

Speakers

Benny Arbel

Founder and CEO , InceptionXR

Helen Freeman

Director of Oxford Children's Books , Oxford University Press Inc

Description

The Metaverse is only a small subset of the overall digital realm and all the hype is clouding the real opportunity to rethink how we do everything. We have incredible technology at our fingertips, but we are just scratching the surface of its capabilities.

By changing the way we think about innovation, and leading with a proactive mindset, we can simulate entirely new constructs for products, services and business processes. Beyond that, we can think of individual technologies as ingredients in our overall recipe for change.

This change is coming either way. We can either sit back and watch it all unfold or we can become the driving force behind it. Which side do you prefer to be on?

Description

The next generation of the Internet should be built by a more diverse set of founders than the last. DVRSTY exists to help accelerate those founders in creating ambitious new companies within the Metaverse and Web3. We do this primarily by connecting them with capital, network and talent.

Join this panel specifically curated to encourage female founders and answer questions that might be unique to this demographic - or those who want to support their success.

Speakers

Dave Haynes

Partner , FOV Ventures

Asha Easton

Immerse UK Lead , KTN

Muki Kulhan

CIO, Executive XR/MetaTech Producer & Creative Technologist , MUKI-INTERNATIONAL, LTD

Alexandra Hussenot

CEO & Founder , Immersionn

Description

META’s ARfusion™ combines precision cast lens fabrication tools and functional metasurfaces, to provide AR wearable developers with a platform for seamlessly integrating these nanostructures into thin lightweight prescription glasses. These embedded technologies can include waveguides, microdisplays, holographic filters, liquid crystal/electrochromic foils, antifogging and eyeglow suppression films, antennas, and eye trackers. Each platform employs a massively parallel patterning scheme, designed to be scalable to large areas of either rigid substrate materials and rolls of flexible films. The ARfusion™ platform enables scalable and versatile fabrication processes for manufacturing AR glasses of any size and shape in large volumes, providing a significant cost advantage over current methods.

Speakers

Jonathan Waldern

CTO , META® Materials