Muki is an award-winning Executive Immersive/XR Producer & Creative Technologist with over two decades creating groundbreaking content for music, broadcasting, entertainment and tech innovation. After 10 years spearheading MTV International’s first digital interactive platforms in the ‘00s, she is now a Chief Innovation Officer creating immersive XR experiences, R&D and executive strategies for A-list artists and M&E brands.

As well as being an active member of the Abbey Road Spatial Audio Forum, Muki also sits on the SXSW Advisory Board for Interactive Innovation, Audio Engineering Society, Women in Immersive Tech Europe, Cyber-XR Coalition, 5GUK Network and is the Chair for the European Commission & Horizon2020’s XR4ALL Media & Broadcasting group.

Currently, she is Media Innovation Producer developing creative tech prototypes for IBC’s Innovation Accelerators, and is a creative consultant with The Park Playground, Europe’s largest chain of LBE-VR theme parks. Other recent highlights include Exec-Producing BOSE’s headline audio-AR experience at London’s 2019 RAINDANCE FILM FESTIVAL with Playlines & Harry Shotta’s ‘Consequences’, the spatial-audioAR drum-n-bass experience that also toured with Digital Catapult UK’s ‘Surroundscapes’ and was a finalist for the “Innovation in Storytelling Prize'' at Future of Storytelling Summit (FosT) in 2018. As Digital Executive for BBC The Voice UK in 2014-16 she produced “The Virtual Voice’, the BBC’s first-ever ‘series’ of 360°VR for a Saturday flagship show.

Muki is also in-demand as a global Keynote Speaker, Chair & MC at conferences like IBC, MWC, 4YFN, BAFTA, FUTURE MUSIC FORUM, BIME, BERLIN MUSIC:Most Wanted, XR Europe, Cambridge Wireless, Dublin Music&Tech, Zurich Film Festival & more. She’s also resident MC at Soho Media Club, deputy-hosts Microsoft Reactor’s AR meetups and is an annual judge for the VR Awards, RTS Student Awards, Broadcast Digital Awards, IBC Young Pioneers and the SXSW Interactive Innovation Awards.