Whether it’s a behavioural change programme using AI to inspire consumers to improve their health or an immersive tech application for physicians, Angel has a proven track record in using strategic design to move the needle on patient outcomes.

Her clients over the years have included the world’s largest pharmaceutical companies as well as global brands. She has over 20 years’ experience in UX and design-led strategy and her passion has always been to create valuable and data-driven experiences in healthcare using the most exciting new technologies. She now is drawn specifically to the emerging opportunities to build more personal and immersive experiences. Once frustrated by the slow pace of innovation in natural language processing, her dream as a teen, she is thrilled to be digging in at the forefront of what’s next in this space.