01:00 PM - 01:20 PM
Poplar is one of the world's AR leaders in the Advertising and Marketing sector (source Digi-Capital). The platform has enabled the production of over 100 AR campaigns on demand, for top brands internationally: music labels, gaming, entertainment, beauty/luxury, consumer goods and food and beverage. David, it's CEO (ex-YouTube/Google and Netflix), will share with AWE's audience some metrics from these brand case studies, as well as best practices on how to create successful AR advertising and marketing campaigns.
11:50 AM - 12:30 PM
Join 8th Wall in a discussion on how WebAR is driving real results for brands using this platform for marketing and advertising. The panel will discuss how they are incorporating web-based augmented reality into their campaign strategy to create content that resonates and converts, and how they foresee the landscape of advertising changing in the context of increasingly immersive media.
11:50 AM - 12:30 PM
Join 8th Wall in a discussion on how WebAR is driving real results for brands using this platform for marketing and advertising. The panel will discuss how they are incorporating web-based augmented reality into their campaign strategy to create content that resonates and converts, and how they foresee the landscape of advertising changing in the context of increasingly immersive media.
01:00 PM - 01:20 PM
How do new products & services triumph in crowded marketplaces? What can we learn from neuroscience to help inform design choices?
This talk will be a brief tour of the science and psychology behind making unforgettable experiences. The talk will also be a second-screen experience - where audiences are invited to contribute, share their views, interact and ultimately affect the outcome of the talk - in real-time.