Back
May 27
01:40 PM - 02:00 PM
Description
New research findings will be shared regarding the use of 3D and AR to drive product consideration, engagement, and sales.
Speakers
Managing Director, Strategy & Innovation
,
Accenture
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Description
Join 8th Wall in a discussion on how WebAR is driving real results for brands using this platform for marketing and advertising. The panel will discuss how they are incorporating web-based augmented reality into their campaign strategy to create content that resonates and converts, and how they foresee the landscape of advertising changing in the context of increasingly immersive media.
Speakers
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11:50 AM - 12:30 PM
Description
Join 8th Wall in a discussion on how WebAR is driving real results for brands using this platform for marketing and advertising. The panel will discuss how they are incorporating web-based augmented reality into their campaign strategy to create content that resonates and converts, and how they foresee the landscape of advertising changing in the context of increasingly immersive media.
Speakers
CEO
,
Trigger Global
Head Retail Innovation
,
Lego
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,
Sony Pictures
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,
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May 26
01:00 PM - 01:20 PM
Description
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This talk will be a brief tour of the science and psychology behind making unforgettable experiences. The talk will also be a second-screen experience - where audiences are invited to contribute, share their views, interact and ultimately affect the outcome of the talk - in real-time.
Speakers
Executive Creative Director
,
Left Field Labs