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May 27
02:30 PM - 02:50 PM
Description
Brands are looking for novel and innovative ways to mesh augmented reality with their CX strategies. Sometimes, the most atypical brand can be amongst the best teachers for how to bring technologies together.
Working on behalf of the John F. Kennedy Presidential Library and Museum, Digitas created JFK MOONSHOT--a fully-synchronized augmented reality recreation of Apollo 11 where every moment, maneuver, and milestone unfolded in real time, second-by-second, precisely 50 years later.
Keith Soljacich, VP/Group Director of Experiential Technology, at Digitas, will discuss how his team conceptualized this one-of-a-kind program, as well as how it has proven to be a testing ground for how brands from all industries can harness this type of technology for consumers’ benefit—and for brands’ revenues.
Speakers
VP/GD Experiential Technology
,
Digitas
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