May 26
08:00 AM - 08:20 AM
Description
Since 2010, AWE’s mission has been to shepherd the AR and VR (XR) industry into the mainstream; we strive to showcase the best of the best - thought leaders, practitioners, startups, and leading corporations. For the next decade our aspiration is to continue to work with you to guide the industry into becoming an essential part of our lives and work.
In his welcome keynote address, the co-founder of AWE will envision the Spatial World of 2030.
If we know where we are going, we have more confidence in taking the first step.
Speakers
Co-Founder
,
AWE and Super Ventures
May 26
08:00 AM - 08:20 AM
Description
Since 2010, AWE’s mission has been to shepherd the AR and VR (XR) industry into the mainstream; we strive to showcase the best of the best - thought leaders, practitioners, startups, and leading corporations. For the next decade our aspiration is to continue to work with you to guide the industry into becoming an essential part of our lives and work.
In his welcome keynote address, the co-founder of AWE will envision the Spatial World of 2030.
If we know where we are going, we have more confidence in taking the first step.
Speakers
Co-Founder
,
AWE and Super Ventures
May 26
08:20 AM - 08:40 AM
Description
In an ideal world, we would coexist seamlessly with technology, without screens as barriers. Projection mapping is the versatile engine that could power a future where isolating, screen-based experiences transform into communal, interactive ones. In this session, we will discuss the existing role of projected augmented reality, what we believe the near future holds for a blooming immersive industry, and how we at Wayfair are exploring new XR experiences to redefine the way customers shop for the home.
Speakers
Creative Technologist
,
Wayfair
May 26
08:20 AM - 08:40 AM
Description
In an ideal world, we would coexist seamlessly with technology, without screens as barriers. Projection mapping is the versatile engine that could power a future where isolating, screen-based experiences transform into communal, interactive ones. In this session, we will discuss the existing role of projected augmented reality, what we believe the near future holds for a blooming immersive industry, and how we at Wayfair are exploring new XR experiences to redefine the way customers shop for the home.
Speakers
Creative Technologist
,
Wayfair
May 26
08:20 AM - 08:40 AM
Description
In this session, Benny will showcase how a 130-year-old brand has found ways to innovate its physical experience by integrating digital experiences.
Speakers
Global Manager of Experiential Design
,
Coca-Cola
May 26
08:20 AM - 08:40 AM
Description
In this session, Benny will showcase how a 130-year-old brand has found ways to innovate its physical experience by integrating digital experiences.
Speakers
Global Manager of Experiential Design
,
Coca-Cola
May 26
08:20 AM - 08:40 AM
Description
Said Bakadir, Director, Product Management in XR will talk about the current XR landscape. He will also talk about existing technology trends and requirements and of those in the near future that will need to be addressed in order to continue to grow both the enterprise and consumer XR industries.
Speakers
Sr. Director, Product Management
,
Qualcomm
May 26
08:20 AM - 08:40 AM
Description
Said Bakadir, Director, Product Management in XR will talk about the current XR landscape. He will also talk about existing technology trends and requirements and of those in the near future that will need to be addressed in order to continue to grow both the enterprise and consumer XR industries.
Speakers
Sr. Director, Product Management
,
Qualcomm
May 26
08:40 AM - 09:00 AM
Description
The digital revolution has changed every aspect of our lives, the very essence of how we live, work and play. It's defied predictions of visionaries and techno prophets where instead of creating an alternative cyber space parallel to our reality, the opposite is happening: information is no longer confined to the pixels on our screens. The entire physical world -- even living and breathing matter -- is being infused with data, demanding new, unprecedented forms of interactivity.
In this talk, Ivan Poupyrev will discuss his explorations of the present and the future where technology, connectivity and intelligence are woven into the very fabric of our lives. He will outline his vision of the world as an interface where everything is connected and interactive, viewed through a lens of projects that cover over 20 years of research and that spans and connects a variety of fields from augmented and virtual reality, haptics and touch interfaces, to radars, smart fabrics and interactive living plants. The talk will present his most recent explorations in creating future ambient computing environments: development of a pico-radar for awareness and touchless gesture interaction (Project Soli), and designing a platform for manufacturing interactive, connected soft goods at scale (Project Jacquard).
Speakers
Director of Engineering, ATAP
,
Google
May 26
08:40 AM - 09:00 AM
Description
The digital revolution has changed every aspect of our lives, the very essence of how we live, work and play. It's defied predictions of visionaries and techno prophets where instead of creating an alternative cyber space parallel to our reality, the opposite is happening: information is no longer confined to the pixels on our screens. The entire physical world -- even living and breathing matter -- is being infused with data, demanding new, unprecedented forms of interactivity.
In this talk, Ivan Poupyrev will discuss his explorations of the present and the future where technology, connectivity and intelligence are woven into the very fabric of our lives. He will outline his vision of the world as an interface where everything is connected and interactive, viewed through a lens of projects that cover over 20 years of research and that spans and connects a variety of fields from augmented and virtual reality, haptics and touch interfaces, to radars, smart fabrics and interactive living plants. The talk will present his most recent explorations in creating future ambient computing environments: development of a pico-radar for awareness and touchless gesture interaction (Project Soli), and designing a platform for manufacturing interactive, connected soft goods at scale (Project Jacquard).
Speakers
Director of Engineering, ATAP
,
Google
May 26
08:40 AM - 09:20 AM
Description
Augmented and virtual reality (also known XR) has the potential to transform the retail industry as a powerful merchandising tool, and 3D representations of products will be everywhere in retail, appearing on mobile, web and AR/VR devices enabling customers to interact with photorealistic products in virtual showrooms. Retailers will also benefit from 3D, as they will be able to create richer representations of their products across a diverse set of platforms. This technological advent is proving itself game-changing for retail, but without 3D being experienced consistently across all platforms and devices, the production remains siloed, expensive and tough to scale. Making the future XR- & 3D-rich retail landscape a reality will require collaboration of many different retail & technology companies that must ensure customers can find these experiences on many different platforms—from search results to social feeds to ad units to apps, ecommerce, websites, mobile AR devices, VR/AR headsets, & more. In this session, including Khronos Group 3D Commerce Working Group members, come together to discuss some of the current challenges of bringing XR & 3D applications to retail & explain what efforts are being made so far to overcome them.
Speakers
Head of 3D Creative Technology
,
Walmart
CPO
,
Lamina1
Khronos 3D Commerce Working Group Chair, Head of Wayfair Next
,
Wayfair
Founder and CEO
,
Simply Augmented
Founder
,
Endeavor VR
Head of AR/VR
,
Shopify
May 26
08:40 AM - 09:20 AM
Description
Augmented and virtual reality (also known XR) has the potential to transform the retail industry as a powerful merchandising tool, and 3D representations of products will be everywhere in retail, appearing on mobile, web and AR/VR devices enabling customers to interact with photorealistic products in virtual showrooms. Retailers will also benefit from 3D, as they will be able to create richer representations of their products across a diverse set of platforms. This technological advent is proving itself game-changing for retail, but without 3D being experienced consistently across all platforms and devices, the production remains siloed, expensive and tough to scale. Making the future XR- & 3D-rich retail landscape a reality will require collaboration of many different retail & technology companies that must ensure customers can find these experiences on many different platforms—from search results to social feeds to ad units to apps, ecommerce, websites, mobile AR devices, VR/AR headsets, & more. In this session, including Khronos Group 3D Commerce Working Group members, come together to discuss some of the current challenges of bringing XR & 3D applications to retail & explain what efforts are being made so far to overcome them.
Speakers
Head of 3D Creative Technology
,
Walmart
CPO
,
Lamina1
Khronos 3D Commerce Working Group Chair, Head of Wayfair Next
,
Wayfair
Founder and CEO
,
Simply Augmented
Founder
,
Endeavor VR
Head of AR/VR
,
Shopify
May 26
08:40 AM - 09:20 AM
Description
In this session, leading experts will discuss the state of the volumetric capture ecosystem. What are some of the challenges of volumetric capture, from talent sourcing/scheduling to output/post-processing? Non-standard formats have been a big challenge from playback to the distribution of content on viewing hardware. What would 5G help with, in terms of distribution?
Speakers
Sr. Director, XR Content & Services
,
Samsung
CEO
,
Metastage
Head of Production
,
VRAccelerator
Partner, General Manager : Mixed Reality Capture Studios
,
Microsoft
CEO, Co-Founder
,
Scandy
May 26
08:40 AM - 09:20 AM
Description
In this session, leading experts will discuss the state of the volumetric capture ecosystem. What are some of the challenges of volumetric capture, from talent sourcing/scheduling to output/post-processing? Non-standard formats have been a big challenge from playback to the distribution of content on viewing hardware. What would 5G help with, in terms of distribution?
Speakers
Sr. Director, XR Content & Services
,
Samsung
CEO
,
Metastage
Head of Production
,
VRAccelerator
Partner, General Manager : Mixed Reality Capture Studios
,
Microsoft
CEO, Co-Founder
,
Scandy
May 26
09:00 AM - 09:20 AM
Description
The flat web is evolving to become spatial. With standards and browser updates gradually being rolled out and development platforms now available to enable WebAR and WebVR experiences - we are witnessing the rise of the Immersive Web. What is the state of the Immersive web today? What needs to happen to fully usher it in? And what role does it play in our Augmented and Virtual futures? Join Erik Murphy-Chutorian, CEO and Founder of 8th Wall, the leading development platform for reality content on the web, as he shines a light on the massive opportunity of WebAR and WebVR.
Speakers
Founder & CEO
,
8th Wall
May 26
09:00 AM - 09:20 AM
Description
The flat web is evolving to become spatial. With standards and browser updates gradually being rolled out and development platforms now available to enable WebAR and WebVR experiences - we are witnessing the rise of the Immersive Web. What is the state of the Immersive web today? What needs to happen to fully usher it in? And what role does it play in our Augmented and Virtual futures? Join Erik Murphy-Chutorian, CEO and Founder of 8th Wall, the leading development platform for reality content on the web, as he shines a light on the massive opportunity of WebAR and WebVR.
Speakers
Founder & CEO
,
8th Wall
May 26
09:20 AM - 09:40 AM
Description
The new medium of immersive computing offers so much opportunities for expression, and at the same time puts creatives in a tricky spot when they have to consider all the parameters that is beyond their control. When every users have different ergonomic and environmental preferences, it's important for us to design and build dynamic experiences that fits into the audience's context. We will explore why proceduralism and machine learning play a crucial role in growing content and experiences in the new spatial medium. Followed up with examples and case studies, we will review the insights and lesson learnt on how to use technology to augment new forms of hardware input and creative directions.
Speakers
Senior Design Manager: 3D & Mixed Reality
,
Adobe
May 26
09:20 AM - 09:40 AM
Description
The new medium of immersive computing offers so much opportunities for expression, and at the same time puts creatives in a tricky spot when they have to consider all the parameters that is beyond their control. When every users have different ergonomic and environmental preferences, it's important for us to design and build dynamic experiences that fits into the audience's context. We will explore why proceduralism and machine learning play a crucial role in growing content and experiences in the new spatial medium. Followed up with examples and case studies, we will review the insights and lesson learnt on how to use technology to augment new forms of hardware input and creative directions.
Speakers
Senior Design Manager: 3D & Mixed Reality
,
Adobe
May 26
09:20 AM - 10:00 AM
Description
The Fashion industry is one of the most powerful growth engines in eCommerce. Online sales from just Accessories and Bags for example is expected to reach $85 billion by 2020. But Fashion returns are estimated to be between 30% to 50% - amounting to losses of billions of dollars annually.
Augmented Reality can change all that.
The potential of AR to transform retail fashion is huge. AR is already impacting many fashion experiences, from viewing designer bags in 3D to trying on shoes, eyewear, earrings, hats and other accessories with your smart phone. AR is also now enabling shoppers to experience virtual fashion shows with the world’s top models right in their own living rooms.
For an industry that is plagued by high return rates and focused on design and brand, the ability to evaluate apparel online for fit and design is a true game-changer.
This panel will examine the current state of AR in fashion, explore the progress of virtual try-on solutions and take a look at the future where personal virtual mirrors could change retail in a profound way.
Speakers
Sr. Social Media PR Specialist
,
The Adcom Group
Founder, CEO
,
SPATIALx
Co-Founder/CEO
,
VAIR
CRO
,
CGTrader
May 26
09:20 AM - 10:00 AM
Description
The Fashion industry is one of the most powerful growth engines in eCommerce. Online sales from just Accessories and Bags for example is expected to reach $85 billion by 2020. But Fashion returns are estimated to be between 30% to 50% - amounting to losses of billions of dollars annually.
Augmented Reality can change all that.
The potential of AR to transform retail fashion is huge. AR is already impacting many fashion experiences, from viewing designer bags in 3D to trying on shoes, eyewear, earrings, hats and other accessories with your smart phone. AR is also now enabling shoppers to experience virtual fashion shows with the world’s top models right in their own living rooms.
For an industry that is plagued by high return rates and focused on design and brand, the ability to evaluate apparel online for fit and design is a true game-changer.
This panel will examine the current state of AR in fashion, explore the progress of virtual try-on solutions and take a look at the future where personal virtual mirrors could change retail in a profound way.
Speakers
Sr. Social Media PR Specialist
,
The Adcom Group
Founder, CEO
,
SPATIALx
Co-Founder/CEO
,
VAIR
CRO
,
CGTrader