Agenda

Description

How is AR resonating with everyday consumers? Amidst all the theories and speculation about its scale and utility, there’s little tangible evidence of mobile AR’s actual engagement levels. With that in mind, ARtillery Intelligence has partnered with Thrive Analytics to field the first-ever consumer survey (n=3000) for usage and sentiments about mobile AR. How often are they using it? How satisfied are they? What types of experiences do they like most? And how much are they willing to pay for mobile AR apps and experiences? We have the answers. Now in its third wave, the survey also has a solid baseline data for longitudinal analysis and notable trending. We’ll walk through the latest results and draw out meaning and strategic implications for AR players.

Speakers

Mike Boland

Chief Analyst , ARtillery Intelligence

Description

How is AR resonating with everyday consumers? Amidst all the theories and speculation about its scale and utility, there’s little tangible evidence of mobile AR’s actual engagement levels. With that in mind, ARtillery Intelligence has partnered with Thrive Analytics to field the first-ever consumer survey (n=3000) for usage and sentiments about mobile AR. How often are they using it? How satisfied are they? What types of experiences do they like most? And how much are they willing to pay for mobile AR apps and experiences? We have the answers. Now in its third wave, the survey also has a solid baseline data for longitudinal analysis and notable trending. We’ll walk through the latest results and draw out meaning and strategic implications for AR players.

Speakers

Mike Boland

Chief Analyst , ARtillery Intelligence

Description

Timoni West, Director of XR Tools at Unity, will go through some historical contexts around early pioneers and thinkers in computing, and how their particular mental models influence us even today. As we reach mass consumer computer adoption, but still consider computers far from truly human-focused, it’s a useful exercise to consider why we continue to make technology that feels so foreign to us.

Speakers

Timoni West

Director of XR Research , Unity Technologies

Description

Timoni West, Director of XR Tools at Unity, will go through some historical contexts around early pioneers and thinkers in computing, and how their particular mental models influence us even today. As we reach mass consumer computer adoption, but still consider computers far from truly human-focused, it’s a useful exercise to consider why we continue to make technology that feels so foreign to us.

Speakers

Timoni West

Director of XR Research , Unity Technologies

Description

Coming soon...

Speakers

Russ Fadel

Co-Founder and CEO , Augmentir

Description

Coming soon...

Speakers

Russ Fadel

Co-Founder and CEO , Augmentir

Description

Augmented Reality is emerging as the key medium for two-way remote collaboration applications to guide participants more effectively and efficiently via visual instructions. In technology support settings, such “Remote Assist” applications are increasingly used by remote support experts to guide field technicians through hardware installations and repairs to save cost, reduce repair time and eliminate errors. “Self-Assist” is the natural next step of AR-driven technology support, in which the field technician receives instructions directly from the AR system through virtual procedures. Needless to say, “Self-Assist” is more desirable as it eliminates dependency on remote experts thereby saving cost, and further reduces support timelines by providing instant access to the relevant information rather than having to wait for an expert to guide the repair. In this talk, we explore the “Remote Assist” to “Self-Assist” journey for technology support, and demonstrate how we leverage AI capabilities to enable “Self-Assist”.

Speakers

Sinem Guven

AR/VR Research Manager , IBM Watson

Description

Augmented Reality is emerging as the key medium for two-way remote collaboration applications to guide participants more effectively and efficiently via visual instructions. In technology support settings, such “Remote Assist” applications are increasingly used by remote support experts to guide field technicians through hardware installations and repairs to save cost, reduce repair time and eliminate errors. “Self-Assist” is the natural next step of AR-driven technology support, in which the field technician receives instructions directly from the AR system through virtual procedures. Needless to say, “Self-Assist” is more desirable as it eliminates dependency on remote experts thereby saving cost, and further reduces support timelines by providing instant access to the relevant information rather than having to wait for an expert to guide the repair. In this talk, we explore the “Remote Assist” to “Self-Assist” journey for technology support, and demonstrate how we leverage AI capabilities to enable “Self-Assist”.

Speakers

Sinem Guven

AR/VR Research Manager , IBM Watson

Description

Having spent 54 years developing virtual and augmented reality technology and applications, Dr. Furness has a ‘grandfather’s’ perspective to derive lessons learned and make recommendations about how we should approach the future of XR development and application. Dr. Furness will present a manifesto containing 14 principles for all who participate in the XR community to embrace for creating a technology that truly lifts humanity. He will also outline new initiatives of the Virtual World Society to enrich the XR community of developers.

Speakers

Tom Furness

Founder & Chairman , Virtual World Society

Description

Having spent 54 years developing virtual and augmented reality technology and applications, Dr. Furness has a ‘grandfather’s’ perspective to derive lessons learned and make recommendations about how we should approach the future of XR development and application. Dr. Furness will present a manifesto containing 14 principles for all who participate in the XR community to embrace for creating a technology that truly lifts humanity. He will also outline new initiatives of the Virtual World Society to enrich the XR community of developers.

Speakers

Tom Furness

Founder & Chairman , Virtual World Society

Description

Virtual reality has often been called the "empathy machine." Research continues to increasingly illuminate the power of immersive experience as a tool for changing attitudes and behavior. This presentation will address the ethical responsibility that should accompany this power.

Speakers

Donna Davis

Dir., Oregon Reality (OR) Lab , Univ. of Oregon

Description

Virtual reality has often been called the "empathy machine." Research continues to increasingly illuminate the power of immersive experience as a tool for changing attitudes and behavior. This presentation will address the ethical responsibility that should accompany this power.

Speakers

Donna Davis

Dir., Oregon Reality (OR) Lab , Univ. of Oregon

Description

For augmented reality (AR) to be broadly adopted across industries and embraced by consumers, AR experiences need to be context-aware and to intelligently interact with the real world. Unity’s Mixed and Augmented Reality Studio (MARS) addresses this challenge.

Join us for a walk-through of the MARS proxy-based workflow. We’ll cover a breadth of AR experiences across industries, discuss how to take full advantage of complex real-world environments, and share how to design fallbacks to allow experiences to function even in worst-case AR scenarios. Throughout the session, we'll explore core MARS workflow concepts and AR authoring philosophies.

Speakers

Jono Forbes

MARS UX Tech Lead , Unity Technologies

Andrew Maneri

MARS Content Lead , Unity Technologies

Description

For augmented reality (AR) to be broadly adopted across industries and embraced by consumers, AR experiences need to be context-aware and to intelligently interact with the real world. Unity’s Mixed and Augmented Reality Studio (MARS) addresses this challenge.

Join us for a walk-through of the MARS proxy-based workflow. We’ll cover a breadth of AR experiences across industries, discuss how to take full advantage of complex real-world environments, and share how to design fallbacks to allow experiences to function even in worst-case AR scenarios. Throughout the session, we'll explore core MARS workflow concepts and AR authoring philosophies.

Speakers

Jono Forbes

MARS UX Tech Lead , Unity Technologies

Andrew Maneri

MARS Content Lead , Unity Technologies

Description

AI is only as good as its training data; a problem for Computer Vision where sourcing and prepping image data is slow and expensive. This is especially true for mixed reality applications as the industry transitions from AR based targets to true environmental interaction. In the near future, 5G is going to catalyze computer vision in ways that will be hugely enabling for the industry. LexSet was one of the winners of Verizon’s Built on 5G Challenge (as well as the winner for the Auggie for Startup to Watch at AWE 2019), their President and Co-Founder Leslie Karpas will unpack the problems with training computer vision models today, and explain how using synthetic data can solve them; as well at taking a look at how this dovetails with the incoming 5G future. Using the lense of LexSet’s flagship TDaaS (Training Data as a Service), we’ll go in-depth on how using 3D simulation to create photo-realistic synthetic data improves Vision AI model's overall accuracy at object recognition and spatial navigation.

Speakers

Leslie Karpas

President , LexSet

Description

AI is only as good as its training data; a problem for Computer Vision where sourcing and prepping image data is slow and expensive. This is especially true for mixed reality applications as the industry transitions from AR based targets to true environmental interaction. In the near future, 5G is going to catalyze computer vision in ways that will be hugely enabling for the industry. LexSet was one of the winners of Verizon’s Built on 5G Challenge (as well as the winner for the Auggie for Startup to Watch at AWE 2019), their President and Co-Founder Leslie Karpas will unpack the problems with training computer vision models today, and explain how using synthetic data can solve them; as well at taking a look at how this dovetails with the incoming 5G future. Using the lense of LexSet’s flagship TDaaS (Training Data as a Service), we’ll go in-depth on how using 3D simulation to create photo-realistic synthetic data improves Vision AI model's overall accuracy at object recognition and spatial navigation.

Speakers

Leslie Karpas

President , LexSet

Description

Come learn more about HP’s vision for the future with exciting announcements and special guests from Microsoft. Join us for this special conversation.

Speakers

Joanna Popper

Chief Metaverse Officer , Creative Artists Agency Inc

John Ludwig

Lead Product Manager , HP Inc.

Mark Bolas

Partner , Microsoft

Description

Come learn more about HP’s vision for the future with exciting announcements and special guests from Microsoft. Join us for this special conversation.

Speakers

Joanna Popper

Chief Metaverse Officer , Creative Artists Agency Inc

John Ludwig

Lead Product Manager , HP Inc.

Mark Bolas

Partner , Microsoft

Description

When it comes to design, visualizing the future means conceptualizing ideas that aren’t yet fully defined. Designing for AI requires a rethinking of how it is authored, trained, and managed. It’s largely uncharted territory and the necessity for invention is great.

Becoming fluent in this space challenges many designer norms: trading ‘in lorem ipsum’ for deeper entanglement with data; inventing by abstracting analogous conventions when there are no defined patterns to pull from. And even more interesting, tackling AI in the aspect of its role, expression, transparency and infallibility. It's a dramatic shift from pixel pusher to orchestrator. Hear seasoned designer, strategist, and innovator Matthew Santone's insights on tackling AI, the ethical challenges involved, and how designers can help steer the future.

Speakers

Matthew Santone

Designer , Argodesign

Description

When it comes to design, visualizing the future means conceptualizing ideas that aren’t yet fully defined. Designing for AI requires a rethinking of how it is authored, trained, and managed. It’s largely uncharted territory and the necessity for invention is great.

Becoming fluent in this space challenges many designer norms: trading ‘in lorem ipsum’ for deeper entanglement with data; inventing by abstracting analogous conventions when there are no defined patterns to pull from. And even more interesting, tackling AI in the aspect of its role, expression, transparency and infallibility. It's a dramatic shift from pixel pusher to orchestrator. Hear seasoned designer, strategist, and innovator Matthew Santone's insights on tackling AI, the ethical challenges involved, and how designers can help steer the future.

Speakers

Matthew Santone

Designer , Argodesign