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Eternals in AR: How Marvel Studios Is Delivering Cinematic Character Experiences on Mobile

Nov 10

10:50 AM - 11:15 AM

Description

Marvel Studios looks to the future with a first-of-its-kind Augmented Reality (AR) story experience, for the release of "Eternals." Marvel Studios’ Eternals: AR Story Experience lets fans step into the film to discover the backstory, interact with Super Heroes, and bring the story right in their space. The latest technologies were used to deliver state-of-the-art storytelling — from volumetric capture to Apple's ARKit to brand new processes of displaying cinema-quality VFX on mobile devices.

Learn what it took to build this immersive iOS-exclusive mobile app from the ground up. Hear from the project leads, including: Dave Bushore (VP, Franchise Creative & Marketing for Marvel Studios), Mark Mine (Director, Technology Innovation for Disney Studios Content), and Daniel Baker (Senior Producer & Manager, Technology Innovation for Disney Studios Content).

To check out the experience, download it now in the App Store. And see the all new movie — now playing in theaters.

Speakers

Director, Technology Innovation Group , Disney Studios Content
Senior Producer & Manager, Technology Innovation , Disney Studios Content

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