Jun 1
09:00 AM - 09:30 AM
Description
Ori Inbar, CEO and cofounder of AWE, will welcome attendees to the 13th annual AWE USA 2022 event with a fresh premise: XR makes dreams come true!
He will kick off with how XR helped achieve his own personal dreams and proceed with covering how XR has been helping businesses deliver on their goals, people realize lifelong ambitions, and most crucially - fight the biggest threats facing humanity in the next decade.
Since 2010, AWE has been showcasing how XR make dreams come true and this week will continue with that tradition and help aspiring XR professionals fulfill more of their dreams while making a positive impact around the world with AR, VR and the Metaverse.
Speakers
Co-Founder
,
AWE and Super Ventures
Jun 1
09:00 AM - 09:30 AM
Description
Ori Inbar, CEO and cofounder of AWE, will welcome attendees to the 13th annual AWE USA 2022 event with a fresh premise: XR makes dreams come true!
He will kick off with how XR helped achieve his own personal dreams and proceed with covering how XR has been helping businesses deliver on their goals, people realize lifelong ambitions, and most crucially - fight the biggest threats facing humanity in the next decade.
Since 2010, AWE has been showcasing how XR make dreams come true and this week will continue with that tradition and help aspiring XR professionals fulfill more of their dreams while making a positive impact around the world with AR, VR and the Metaverse.
Speakers
Co-Founder
,
AWE and Super Ventures
Jun 1
09:35 AM - 10:00 AM
Description
"The metaverse." How did a term go from the pages of sci-fi literature to being the tech industry’s next multibillion dollar bet? And how did our industry end up speaking about something with such conviction with no agreed-upon definition? Join John Riccitello, CEO of Unity, as he breaks down the tech industry’s word du jour, what the metaverse is and isn’t and how brands can get beyond the buzzwords.
Speakers
CEO
,
Unity
Jun 1
09:35 AM - 10:00 AM
Description
"The metaverse." How did a term go from the pages of sci-fi literature to being the tech industry’s next multibillion dollar bet? And how did our industry end up speaking about something with such conviction with no agreed-upon definition? Join John Riccitello, CEO of Unity, as he breaks down the tech industry’s word du jour, what the metaverse is and isn’t and how brands can get beyond the buzzwords.
Speakers
CEO
,
Unity
Jun 1
10:05 AM - 10:30 AM
Description
No longer just an idea, a multitude of players, brands and OEMs are bringing the Metaverse to life. Join Hugo Swart, VP and GM of XR at Qualcomm Technologies Inc., as he talks about the constellation of devices and exciting developer tools like Snapdragon Spaces that will drive truly immersive spatial computing experiences. As the leader of the XR team at Qualcomm, Hugo has a front row seat into the platforms, technologies and solutions under development that are your ticket to the Metaverse.
Speakers
VP & GM, XR
,
Qualcomm
Jun 1
10:05 AM - 10:30 AM
Description
No longer just an idea, a multitude of players, brands and OEMs are bringing the Metaverse to life. Join Hugo Swart, VP and GM of XR at Qualcomm Technologies Inc., as he talks about the constellation of devices and exciting developer tools like Snapdragon Spaces that will drive truly immersive spatial computing experiences. As the leader of the XR team at Qualcomm, Hugo has a front row seat into the platforms, technologies and solutions under development that are your ticket to the Metaverse.
Speakers
VP & GM, XR
,
Qualcomm
Jun 1
10:35 AM - 11:00 AM
Description
Every day, engineers, architects, and creatives are building new XR experiences and devices. Together, we are building the future of XR, and our future looks bright. But as with any emerging technology there are challenges to be addressed. How do we ensure that every actor in this space embraces their obligation to create safe, respectful, and inclusive immersive spaces? How do we convey to the public, policymakers, and other stakeholders the tremendous promise of XR. And how do we express our commitment to addressing important challenges now and not sometime down the road?
In order to move toward the widespread adoption of XR, it is critical that we tell the story of XR and the industry behind it. Whether providing examples of XR workforce training or demonstrating how XR is helping patients maximize their therapy and recovery, seeing is believing. We also must adopt and promote the best practices and standards-setting work that is already taking place across the industry, and build on those efforts. To have impact, we need the industry to tell the stories of XR. We need you all to strive toward standards of excellence. All of us must unite to chart the path to responsible development.
Join the XR Association’s CEO Elizabeth Hyman to discuss the road ahead for the future of XR technology.
Speakers
CEO
,
XR Association
Jun 1
10:35 AM - 11:00 AM
Description
Every day, engineers, architects, and creatives are building new XR experiences and devices. Together, we are building the future of XR, and our future looks bright. But as with any emerging technology there are challenges to be addressed. How do we ensure that every actor in this space embraces their obligation to create safe, respectful, and inclusive immersive spaces? How do we convey to the public, policymakers, and other stakeholders the tremendous promise of XR. And how do we express our commitment to addressing important challenges now and not sometime down the road?
In order to move toward the widespread adoption of XR, it is critical that we tell the story of XR and the industry behind it. Whether providing examples of XR workforce training or demonstrating how XR is helping patients maximize their therapy and recovery, seeing is believing. We also must adopt and promote the best practices and standards-setting work that is already taking place across the industry, and build on those efforts. To have impact, we need the industry to tell the stories of XR. We need you all to strive toward standards of excellence. All of us must unite to chart the path to responsible development.
Join the XR Association’s CEO Elizabeth Hyman to discuss the road ahead for the future of XR technology.
Speakers
CEO
,
XR Association
Jun 1
11:00 AM - 11:25 AM
Description
Whether hands free mobile displays or in situ data overlay, head-mounted augmented reality offers much to improve productivity and reduce human error in space. Unfortunately, existing solutions for tracking and holographic overlay alignment tend to rely on, or at least assume, earth gravity. Nothing inherent to a microgravity environment would make AR tracking impossible but several factors need to be taken into account. First, the high-frequency camera pose estimation uses SLAM, which relies on data from IMU sensors, which, by default accommodate the acceleration of gravity in their base measurements. Second, most holographic alignment strategies assume a consistent down direction. This session will explore strategies to mitigate these limitations.
Speakers
Chief Technology Officer
,
Argyle.build
Jun 1
11:00 AM - 11:25 AM
Description
Whether hands free mobile displays or in situ data overlay, head-mounted augmented reality offers much to improve productivity and reduce human error in space. Unfortunately, existing solutions for tracking and holographic overlay alignment tend to rely on, or at least assume, earth gravity. Nothing inherent to a microgravity environment would make AR tracking impossible but several factors need to be taken into account. First, the high-frequency camera pose estimation uses SLAM, which relies on data from IMU sensors, which, by default accommodate the acceleration of gravity in their base measurements. Second, most holographic alignment strategies assume a consistent down direction. This session will explore strategies to mitigate these limitations.
Speakers
Chief Technology Officer
,
Argyle.build
Jun 1
11:00 AM - 11:25 AM
Description
While the Metaverse is exciting, building a better physical world is critical. Learn how holographic collaboration can drive productivity and sustainability for companies building everything from sneakers to satellites. You’ll hear about customer use cases in apparel, retail, and aerospace that allow hybrid teams to collaborate using CAD models and 3D scans. Jay will also reveal a new addition to the Campfire system.
Speakers
CEO / Co-Founder
,
Campfire
Jun 1
11:00 AM - 11:25 AM
Description
While the Metaverse is exciting, building a better physical world is critical. Learn how holographic collaboration can drive productivity and sustainability for companies building everything from sneakers to satellites. You’ll hear about customer use cases in apparel, retail, and aerospace that allow hybrid teams to collaborate using CAD models and 3D scans. Jay will also reveal a new addition to the Campfire system.
Speakers
CEO / Co-Founder
,
Campfire
Jun 1
11:00 AM - 11:25 AM
Description
Dive into the architecture of the Snapdragon Spaces Developer platform and, understand how OpenXR fits into the development workflow and get a sense of how to port your own apps to our Snapdragon Spaces Developer platform in this technical session by Steve Lukas, Director of Product Management at Qualcomm Technologies, Inc.
Speakers
Sr. Manager, Marketing
,
Qualcomm
Jun 1
11:00 AM - 11:25 AM
Description
Dive into the architecture of the Snapdragon Spaces Developer platform and, understand how OpenXR fits into the development workflow and get a sense of how to port your own apps to our Snapdragon Spaces Developer platform in this technical session by Steve Lukas, Director of Product Management at Qualcomm Technologies, Inc.
Speakers
Sr. Manager, Marketing
,
Qualcomm
Jun 1
11:00 AM - 11:25 AM
Description
Join Vishal Shah, GM of ThinkReality at Lenovo and learn how the ThinkReality platform is making it easier for customers to scale into the enterprise Metaverse. From hardware to software and solutions, see how practical and proven tools today can lead to a successful onramp into the enterprise Metaverse of tomorrow.
Speakers
General Manager, XR & Metaverse
,
Lenovo
Jun 1
11:00 AM - 11:25 AM
Description
Join Vishal Shah, GM of ThinkReality at Lenovo and learn how the ThinkReality platform is making it easier for customers to scale into the enterprise Metaverse. From hardware to software and solutions, see how practical and proven tools today can lead to a successful onramp into the enterprise Metaverse of tomorrow.
Speakers
General Manager, XR & Metaverse
,
Lenovo
Jun 1
11:00 AM - 11:25 AM
Description
Creativity is at the heart of the TikTok experience. To expand what’s possible on TikTok and take content creation to the next level, TikTok launched Effect House — an effect development platform that empowers effect creators to build AR experiences and effects for TikTok’s global community.
During Effect House's early beta, effects made in Effect House were used in more than 1.5 billion TikTok videos and garnered over 600 billion views globally.
Join the team at TikTok to learn about how Effect House has inspired a new wave of storytelling, fun, and entertainment across TikTok. Hear about how the team developed the robust, dynamic features that power Effect House and learn some best practices for showcasing your creativity with XR on TikTok.
Speakers
Product Management
,
TikTok
Head of AR Effect
,
TikTok
Jun 1
11:00 AM - 11:25 AM
Description
Creativity is at the heart of the TikTok experience. To expand what’s possible on TikTok and take content creation to the next level, TikTok launched Effect House — an effect development platform that empowers effect creators to build AR experiences and effects for TikTok’s global community.
During Effect House's early beta, effects made in Effect House were used in more than 1.5 billion TikTok videos and garnered over 600 billion views globally.
Join the team at TikTok to learn about how Effect House has inspired a new wave of storytelling, fun, and entertainment across TikTok. Hear about how the team developed the robust, dynamic features that power Effect House and learn some best practices for showcasing your creativity with XR on TikTok.
Speakers
Product Management
,
TikTok
Head of AR Effect
,
TikTok
Jun 1
11:00 AM - 11:50 AM
Description
How do we make compelling and desirable XR experiences for the diverse needs of XR users? User experience (UX) research can identify the direction and accelerate the path towards this goal. But UX research in XR faces new challenges compared to traditional media. What are they and how can UX professionals help solve them? This panel invites UX experts from Academia, Magic Leap, Meta, and Microsoft to share why and how UX research can solve difficult and unique problems in XR, from identifying the target users to iterating and evaluating solutions that may not exist in full form when the data is needed to inform decisions. They will focus on how they have tailored User-Centered Design methodologies for XR, why and how multiple disciplines need to collaborate to make successful XR experiences, and other related topics. If you are interested in finding out how UX research can help your product, come join us in the panel.
Speakers
Lead Scientist, User Research
,
Magic Leap
UX Research Scientist
,
Meta Reality Labs
Senior User Researcher
,
Microsoft
Assistant Professor
,
University of Rochester
Principal User Research Manager
,
Microsoft
Sr Director
,
Magic Leap
User Experience Research Manager - Hardware
,
Meta
Jun 1
11:00 AM - 11:50 AM
Description
How do we make compelling and desirable XR experiences for the diverse needs of XR users? User experience (UX) research can identify the direction and accelerate the path towards this goal. But UX research in XR faces new challenges compared to traditional media. What are they and how can UX professionals help solve them? This panel invites UX experts from Academia, Magic Leap, Meta, and Microsoft to share why and how UX research can solve difficult and unique problems in XR, from identifying the target users to iterating and evaluating solutions that may not exist in full form when the data is needed to inform decisions. They will focus on how they have tailored User-Centered Design methodologies for XR, why and how multiple disciplines need to collaborate to make successful XR experiences, and other related topics. If you are interested in finding out how UX research can help your product, come join us in the panel.
Speakers
Lead Scientist, User Research
,
Magic Leap
UX Research Scientist
,
Meta Reality Labs
Senior User Researcher
,
Microsoft
Assistant Professor
,
University of Rochester
Principal User Research Manager
,
Microsoft
Sr Director
,
Magic Leap
User Experience Research Manager - Hardware
,
Meta