Agenda

Description

Incorporation of 3D assets into the e-commerce customer experience has a significant positive impact. Customers are more likely to purchase products represented by 3D assets, and less likely to return them, because they have a much better idea of what to expect in real life.

Khronos Group's 3D Commerce Working Group was founded to remove barriers to deploying 3D in e-commerce at the industrial scale. By extending Khronos’s glTF standards asset format, creating 3D authoring guidelines and tools, and certifying 3D viewer, this group is working to enable the seamless design, manufacture, and presentation of 3D products.

In this session, experts from a variety of 3D asset providers share how they're working to create a single 3D object that offers value to stakeholders at every stage of product development. Learn how new hybrid working realities are driving the need for fully digital product development workflows. Discover current gaps in the pipeline as well as how to balance requirements for performance, portability, fidelity, and web accessibility. Find out how to incorporate shopping behaviors into the design process, so the same object interactivity features can benefit both product designers and consumers.

Speakers

Paul Duffy

President & Chairman , NexTech AR Solutions

Yehiel Atias

CEO & Co-Founder , Hexa3D

Tyler Lindberg

Lead, Vertebrae 3D Engineering , Snap, Inc.

Ashley Crowder

CEO, Co-Founder , VNTANA

Murad Akhter

Co-Founder & CTO , ALL3D

Description

Incorporation of 3D assets into the e-commerce customer experience has a significant positive impact. Customers are more likely to purchase products represented by 3D assets, and less likely to return them, because they have a much better idea of what to expect in real life.

Khronos Group's 3D Commerce Working Group was founded to remove barriers to deploying 3D in e-commerce at the industrial scale. By extending Khronos’s glTF standards asset format, creating 3D authoring guidelines and tools, and certifying 3D viewer, this group is working to enable the seamless design, manufacture, and presentation of 3D products.

In this session, experts from a variety of 3D asset providers share how they're working to create a single 3D object that offers value to stakeholders at every stage of product development. Learn how new hybrid working realities are driving the need for fully digital product development workflows. Discover current gaps in the pipeline as well as how to balance requirements for performance, portability, fidelity, and web accessibility. Find out how to incorporate shopping behaviors into the design process, so the same object interactivity features can benefit both product designers and consumers.

Speakers

Paul Duffy

President & Chairman , NexTech AR Solutions

Yehiel Atias

CEO & Co-Founder , Hexa3D

Tyler Lindberg

Lead, Vertebrae 3D Engineering , Snap, Inc.

Ashley Crowder

CEO, Co-Founder , VNTANA

Murad Akhter

Co-Founder & CTO , ALL3D

Description

Join HP Extended Reality experts as they discuss the current state and challenges facing VR business deployments. You’ll come away with an exciting new timely software solution ExtendXR that addresses the urgent market need for end-to-end mid to large organization XR deployment and management.

Talking Points:

· Showcase positive impacts that demonstrate the VR at the commercial tipping point

· How VR sets the stage for end-to-end XR solutions

· Highlight more immediate challenges and struggles

· Solutions that address these challenges for a more comprehensive commercial XR approach

Speakers

Scott Rawlings

XR Commercial Solutions Senior Product Manager , HP

Description

Join HP Extended Reality experts as they discuss the current state and challenges facing VR business deployments. You’ll come away with an exciting new timely software solution ExtendXR that addresses the urgent market need for end-to-end mid to large organization XR deployment and management.

Talking Points:

· Showcase positive impacts that demonstrate the VR at the commercial tipping point

· How VR sets the stage for end-to-end XR solutions

· Highlight more immediate challenges and struggles

· Solutions that address these challenges for a more comprehensive commercial XR approach

Speakers

Scott Rawlings

XR Commercial Solutions Senior Product Manager , HP

Description

Digital Twins, The Metaverse, Game Engines, 3D Maps and Computer Vision are all merging to make a vision of "Sim City" where the city is our real city. When will this happen? How will it happen? What will it mean for AR and VR? What will we use it for? Why will web3 & crypto be important?

Matt will explore what comes after the AR Cloud is built, and we can finally connect The Metaverse to the Real World, showing technically ground-breaking world-first demos of his new startup which is making all this possible

Speakers

Matt Miesnieks

CEO , Stealth

Description

Digital Twins, The Metaverse, Game Engines, 3D Maps and Computer Vision are all merging to make a vision of "Sim City" where the city is our real city. When will this happen? How will it happen? What will it mean for AR and VR? What will we use it for? Why will web3 & crypto be important?

Matt will explore what comes after the AR Cloud is built, and we can finally connect The Metaverse to the Real World, showing technically ground-breaking world-first demos of his new startup which is making all this possible

Speakers

Matt Miesnieks

CEO , Stealth

Description

The rise of the metaverse has ushered in a new age of digital work and with it have come challenges and opportunities. In this session we will explore how XR technologies are merging our physical and digital worlds and the impact this new reality is having on training, collaboration, and co-presence. We will also explore the differences between AR and VR and take a look at some of the newest wearable AR solutions and use cases under development.

Speakers

Lisa Watts

CEO , OneTwenty1

Description

The rise of the metaverse has ushered in a new age of digital work and with it have come challenges and opportunities. In this session we will explore how XR technologies are merging our physical and digital worlds and the impact this new reality is having on training, collaboration, and co-presence. We will also explore the differences between AR and VR and take a look at some of the newest wearable AR solutions and use cases under development.

Speakers

Lisa Watts

CEO , OneTwenty1

Description

Many enterprises already realized use cases, in which immersive technologies generate added value. One of the key questions is still how to roll out these use case across the company at a large scale. The usage of complex data, visual quality of content, security aspects as well as the infrastructural base are challenges. Philipp Landgraf (Holo-Light) and Terry Schussler (Telekom) explain, how XR streaming and 5G solutions, such as managed latency, help to increase quality, reliability, and ultimately large rollouts of XR solutions.

Speakers

Philipp Landgraf

Senior Director XR-Streaming , Holo-Light

Terry Schussler

Sr. Dir., XR & Metaverse , Deutsche Telekom AG

Description

Many enterprises already realized use cases, in which immersive technologies generate added value. One of the key questions is still how to roll out these use case across the company at a large scale. The usage of complex data, visual quality of content, security aspects as well as the infrastructural base are challenges. Philipp Landgraf (Holo-Light) and Terry Schussler (Telekom) explain, how XR streaming and 5G solutions, such as managed latency, help to increase quality, reliability, and ultimately large rollouts of XR solutions.

Speakers

Philipp Landgraf

Senior Director XR-Streaming , Holo-Light

Terry Schussler

Sr. Dir., XR & Metaverse , Deutsche Telekom AG

Description

Building AR apps poses a unique challenge for developers because they must account for dynamic environments and objects. In this session, we’ll show you how a simulation feature coming to Unity’s AR Foundation can help solve those challenges and increase development speed. You’ll also hear from a team of University of Florida developers about how they used Unity to build an XR app that helps reduce vaccine hesitancy by using body-tracking features and simulation.

Speakers

Ines Said

Software Engineer , Digital Worlds Institute, University of Florida

Phil Chacko

Senior Manager, Technical Product Management , Unity Technologies

Austin Stanbury

Founder , Digital Worlds Institute, University of Florida

Ciaran Wills

Manager, Software Engineering , Unity Technologies

Description

Building AR apps poses a unique challenge for developers because they must account for dynamic environments and objects. In this session, we’ll show you how a simulation feature coming to Unity’s AR Foundation can help solve those challenges and increase development speed. You’ll also hear from a team of University of Florida developers about how they used Unity to build an XR app that helps reduce vaccine hesitancy by using body-tracking features and simulation.

Speakers

Ines Said

Software Engineer , Digital Worlds Institute, University of Florida

Phil Chacko

Senior Manager, Technical Product Management , Unity Technologies

Austin Stanbury

Founder , Digital Worlds Institute, University of Florida

Ciaran Wills

Manager, Software Engineering , Unity Technologies

Description

Join Niantic Lightship as they talk with developers and designers building truly immersive, real-world AR experiences with the new Lightship Visual Positioning System (VPS). Hear how unlocking the ability to quickly and accurately localize users enabled these developers to create new methods of game play and bring new experiences into AR that have otherwise been impossible.

Speakers

Tory Smith

Product Manager , Niantic, Inc.

Brian Rose

Director , Niantic, Inc.

Antony Tran

Co-Founder & CEO , Foundry Six

Jon Wong

Founder & Chief Product Officer , Foundry Six

Shirley Layer

Full Time Creator , LeARn

Description

Join Niantic Lightship as they talk with developers and designers building truly immersive, real-world AR experiences with the new Lightship Visual Positioning System (VPS). Hear how unlocking the ability to quickly and accurately localize users enabled these developers to create new methods of game play and bring new experiences into AR that have otherwise been impossible.

Speakers

Tory Smith

Product Manager , Niantic, Inc.

Brian Rose

Director , Niantic, Inc.

Antony Tran

Co-Founder & CEO , Foundry Six

Jon Wong

Founder & Chief Product Officer , Foundry Six

Shirley Layer

Full Time Creator , LeARn

Description

No other topic took us by storm quite like the metaverse. Its ability to provide seamless, immersive digital experiences due to its always-on connectivity also offers substantial potential for industrial use. So how can we transfer this concept to the enterprise market? And how will AR/VR experiences become more scalable? Get insights in the enterprise perspective from Peter Verrillo (Enhatch) and Kurt Scheuringer (Lockheed Martin). Join Susanne Haspinger (Holo-Light) and Evan Helda (AWS) as they introduce a new cloud platform to create the Industrial Metaverse – enabling industrial AR/VR use cases that were not scalable or even possible before.

Speakers

Susanne Haspinger

Co-founder and COO , Holo-Light

Peter Verillo

CEO , Enhatch

Evan Helda

SR. Specialist Spatial Computing , Amazon Web Services

Description

No other topic took us by storm quite like the metaverse. Its ability to provide seamless, immersive digital experiences due to its always-on connectivity also offers substantial potential for industrial use. So how can we transfer this concept to the enterprise market? And how will AR/VR experiences become more scalable? Get insights in the enterprise perspective from Peter Verrillo (Enhatch) and Kurt Scheuringer (Lockheed Martin). Join Susanne Haspinger (Holo-Light) and Evan Helda (AWS) as they introduce a new cloud platform to create the Industrial Metaverse – enabling industrial AR/VR use cases that were not scalable or even possible before.

Speakers

Susanne Haspinger

Co-founder and COO , Holo-Light

Peter Verillo

CEO , Enhatch

Evan Helda

SR. Specialist Spatial Computing , Amazon Web Services

Description

Outlets located throughout the Convention Center & Hyatt. Food available for purchase.

Description

Outlets located throughout the Convention Center & Hyatt. Food available for purchase.

Description

As we begin to build out communities inside the Metaverse/virtual worlds, are there any key architectural tenants and principals we should consider first, that might be different from game design ecosystems? Traditional Experience Design from themed attractions have long been well equipped to answer these questions. Tune in to this fireside chat with Disney Imagineer and Experience Designer, Amy Jupiter, to help us better understand if building for the Metaverse holds the same requirements as building a new themed attraction.

Speakers

Amy Jupiter

Founder/Chief Experience Designer , ByJove: A Collective of Perspective TM

Kathleen Cohen

Tech Humanist, XR Strategist , The Collaboratorium

Description

As we begin to build out communities inside the Metaverse/virtual worlds, are there any key architectural tenants and principals we should consider first, that might be different from game design ecosystems? Traditional Experience Design from themed attractions have long been well equipped to answer these questions. Tune in to this fireside chat with Disney Imagineer and Experience Designer, Amy Jupiter, to help us better understand if building for the Metaverse holds the same requirements as building a new themed attraction.

Speakers

Amy Jupiter

Founder/Chief Experience Designer , ByJove: A Collective of Perspective TM

Kathleen Cohen

Tech Humanist, XR Strategist , The Collaboratorium