Agenda

Description

We will discuss practical challenges and real world experience of deploying XR in a large organization for applications across manufacturing, training and remote support. The talk will cover both VR and AR and nuances of each approach from a hardware and software perspective. We will also delve into the importance of open XR standards in enterprise XR strategy from technical feasibility to business considerations such as IT integration, scalability, and future proofing your XR investment.

Speakers

John O'Shea

Director of Immersive Technologies , Applied Materials

Ali Merchant

CEO , iQ3Connect

Description

We will discuss practical challenges and real world experience of deploying XR in a large organization for applications across manufacturing, training and remote support. The talk will cover both VR and AR and nuances of each approach from a hardware and software perspective. We will also delve into the importance of open XR standards in enterprise XR strategy from technical feasibility to business considerations such as IT integration, scalability, and future proofing your XR investment.

Speakers

John O'Shea

Director of Immersive Technologies , Applied Materials

Ali Merchant

CEO , iQ3Connect

Description

As the Metaverse continues to grow, it's essential that we discuss the development of a humanity-first approach in regards to standards of education, accessibility, safety, privacy, wellness, equality and community development.

Join Dr. Muhsinah Morris for a Fireside Chat with Christopher Lafayette as he shares ideas gleaned from the GatherVerse community as well as the greater tech community with a focus on global communities for the Metaverse.

Speakers

Christopher Lafayette

Founder , GatherVerse

Muhsinah Morris

Metaversity Director and Professor , Morehouse College

Description

As the Metaverse continues to grow, it's essential that we discuss the development of a humanity-first approach in regards to standards of education, accessibility, safety, privacy, wellness, equality and community development.

Join Dr. Muhsinah Morris for a Fireside Chat with Christopher Lafayette as he shares ideas gleaned from the GatherVerse community as well as the greater tech community with a focus on global communities for the Metaverse.

Speakers

Christopher Lafayette

Founder , GatherVerse

Muhsinah Morris

Metaversity Director and Professor , Morehouse College

Description

In this talk, Luis will provide a structured overview of the key delivery bottlenecks, what technology advancements are being made and some case examples of recent metaverse implementations spanning transportation, education and entertainment, in order to answer the question: “Are we there yet?!”

Speakers

Luis Oscar Ramirez

Founder and CEO , Mawari

Description

In this talk, Luis will provide a structured overview of the key delivery bottlenecks, what technology advancements are being made and some case examples of recent metaverse implementations spanning transportation, education and entertainment, in order to answer the question: “Are we there yet?!”

Speakers

Luis Oscar Ramirez

Founder and CEO , Mawari

Description

Join us as we talk about what’s next for MRTK. In this talk, we’ll reflect on MRTK v2, identify the themes we are focusing on in MRTK3, and give you a sneak peak of what is to come!

Speakers

Grace Hsu

Product Manager , Microsoft

Description

Join us as we talk about what’s next for MRTK. In this talk, we’ll reflect on MRTK v2, identify the themes we are focusing on in MRTK3, and give you a sneak peak of what is to come!

Speakers

Grace Hsu

Product Manager , Microsoft

Description

The XR Guild is a collection of conscientious artists, designers, developers, researchers, PMs, lawyers and business people dedicated to the ethical development of χR, Spatial Computing, web3, the Metaverse (and any other popular names that may arise) for the collective benefit of Humanity. It is open to anyone working in XR (at any level of experience or background) who is serious about promoting ethical principles across big companies and small.
Come learn about the Guild, why it exists, what are our principles, and who is organizing it. Bring. your questions and we'll answer as many as we can.
Panelists include Tony Parisi, Amy Peck, Evo Heyning, Damon Hernandez, and Holly Hirzel.

Speakers

Amy Peck

Founder/CEO , EndeavorXR

Avi Bar-Zeev

President , XR Guild

Holly Hirzel

Director of Product Management - AR , Project Archer

Damon Hernandez

Co-founder / CEO , Mixx Reality

Evo Heyning

CEO , Realitycraft

Tony Parisi

CPO , Lamina1

Description

The XR Guild is a collection of conscientious artists, designers, developers, researchers, PMs, lawyers and business people dedicated to the ethical development of χR, Spatial Computing, web3, the Metaverse (and any other popular names that may arise) for the collective benefit of Humanity. It is open to anyone working in XR (at any level of experience or background) who is serious about promoting ethical principles across big companies and small.
Come learn about the Guild, why it exists, what are our principles, and who is organizing it. Bring. your questions and we'll answer as many as we can.
Panelists include Tony Parisi, Amy Peck, Evo Heyning, Damon Hernandez, and Holly Hirzel.

Speakers

Amy Peck

Founder/CEO , EndeavorXR

Avi Bar-Zeev

President , XR Guild

Holly Hirzel

Director of Product Management - AR , Project Archer

Damon Hernandez

Co-founder / CEO , Mixx Reality

Evo Heyning

CEO , Realitycraft

Tony Parisi

CPO , Lamina1

Description

The hiring race for top XR talent reached a pivotal turning point. Tech giants are all hiring thousands of top talent at unprecedented salaries and benefits. "Metaverse" Job listings increased 10x compared to last year. Competing for tech talent is not just an HR challenge anymore. It is a matter of survival when the XR tech capabilities of companies are at stake.

Topics to be discussed:
• Challenges of recruiting experienced and diverse XR dev teams
• Key XR tech skills and tools to look out for
• Building a strategic XR talent pipeline
• How to formulate benefits packages and salary levels to retain talent?
• How to hire game dev/designer into enterprise roles?
• What’s the secret sauce behind building strong XR teams?

Speakers

Kavya Pearlman

Founder & CEO , XR Safety Initiative

Ferhan Ozkan

CEO , XR Bootcamp

Brandon Samuel

Public Policy Recruiting Manager , Meta

Description

The hiring race for top XR talent reached a pivotal turning point. Tech giants are all hiring thousands of top talent at unprecedented salaries and benefits. "Metaverse" Job listings increased 10x compared to last year. Competing for tech talent is not just an HR challenge anymore. It is a matter of survival when the XR tech capabilities of companies are at stake.

Topics to be discussed:
• Challenges of recruiting experienced and diverse XR dev teams
• Key XR tech skills and tools to look out for
• Building a strategic XR talent pipeline
• How to formulate benefits packages and salary levels to retain talent?
• How to hire game dev/designer into enterprise roles?
• What’s the secret sauce behind building strong XR teams?

Speakers

Kavya Pearlman

Founder & CEO , XR Safety Initiative

Ferhan Ozkan

CEO , XR Bootcamp

Brandon Samuel

Public Policy Recruiting Manager , Meta

Description

With TikTok's launch of Effect House, anyone can now create AR experiences and effects for TikTok's global community.
AR on TikTok is different than anywhere else — it's uniquely creative, used by people in distinct and imaginative ways, and often it's just plain WEIRDER. The Effect House community is different, too; for a new generation of creators, TikTok is their first experience with augmented reality. This new contingent of effect creators is using Effect House to bring an entirely new set of skills and ideas to the world of AR.
During our early beta, effects made by our creators were used in 1.5 billion TikTok videos and viewed over 600 billion times. At AWE, you'll hear firsthand from some of those creators and find out:

• How does an AR effect become a global trend?
• How can creators build an audience for their AR experiences?
• What features in Effect House are most exciting for designers, developers and artists?

And of course, we'll share some of our favorite TikTok videos featuring community effects :) See you there!

Speakers

Paige Piskin

Social AR Developer, Influencer and Designer , White Glove Media

Paige Piskin

AR/VR Director and TikTok Creator , Creator

Laura Gouillon

AR/VR Director and TikTok Creator , Creator

Ollie Tyler

Augmented Reality Technologist , Creator

Greg Feingold

Community Lead , TikTok

Description

With TikTok's launch of Effect House, anyone can now create AR experiences and effects for TikTok's global community.
AR on TikTok is different than anywhere else — it's uniquely creative, used by people in distinct and imaginative ways, and often it's just plain WEIRDER. The Effect House community is different, too; for a new generation of creators, TikTok is their first experience with augmented reality. This new contingent of effect creators is using Effect House to bring an entirely new set of skills and ideas to the world of AR.
During our early beta, effects made by our creators were used in 1.5 billion TikTok videos and viewed over 600 billion times. At AWE, you'll hear firsthand from some of those creators and find out:

• How does an AR effect become a global trend?
• How can creators build an audience for their AR experiences?
• What features in Effect House are most exciting for designers, developers and artists?

And of course, we'll share some of our favorite TikTok videos featuring community effects :) See you there!

Speakers

Paige Piskin

Social AR Developer, Influencer and Designer , White Glove Media

Paige Piskin

AR/VR Director and TikTok Creator , Creator

Laura Gouillon

AR/VR Director and TikTok Creator , Creator

Ollie Tyler

Augmented Reality Technologist , Creator

Greg Feingold

Community Lead , TikTok

Description

Mixed reality wearables are coming, and with it an opportunity to turn users into protagonists in their own interactive story. Casting the user as the role of lead character poses many narrative, technical, and usability challenges that have never before needed to be solved. This new form of entertainment will be prolific and provide opportunity for a new generation of storytellers.

Through invention, prototyping, and iteration, we created Forensic Detective, an immersive augmented reality experience that rose to number 2 in entertainment in the App store.

Join Brett Bagenstose, Principal and self titled “Baron of Pixels” of NeoPangea along with Kris Soumas, Director, Content Strategy & Partnerships of Verizon Consumer Group, for a fascinating glimpse into the world of immersive storytelling through AR, and find out how you can tap this new resource to make your own story come to life in a whole new way.

Speakers

Kristen Soumas

Dir., Consumer Content Partnerships , Verizon

Brett Bagenstose

Principal , NeoPangea

Description

Mixed reality wearables are coming, and with it an opportunity to turn users into protagonists in their own interactive story. Casting the user as the role of lead character poses many narrative, technical, and usability challenges that have never before needed to be solved. This new form of entertainment will be prolific and provide opportunity for a new generation of storytellers.

Through invention, prototyping, and iteration, we created Forensic Detective, an immersive augmented reality experience that rose to number 2 in entertainment in the App store.

Join Brett Bagenstose, Principal and self titled “Baron of Pixels” of NeoPangea along with Kris Soumas, Director, Content Strategy & Partnerships of Verizon Consumer Group, for a fascinating glimpse into the world of immersive storytelling through AR, and find out how you can tap this new resource to make your own story come to life in a whole new way.

Speakers

Kristen Soumas

Dir., Consumer Content Partnerships , Verizon

Brett Bagenstose

Principal , NeoPangea

Description

The OpenXR standard, from the Khronos Group, is a royalty-free open standard that enables application developers to program to a single, common, high-performance API which supports a number of different AR and VR platforms. Containing everything an application needs to drive XR devices in a system, OpenXR helps applications run on a multitude of platforms, allowing hardware manufacturers to gain access to a broader range of pre-existing content. In this session Brent Insko, Lead XR Architect for Intel and OpenXR Working Group Chair will be joined by Lisa Watts, VP Product Marketing & Developer Programs for Magic Leap to discuss the benefit of cross-platform development with OpenXR.

Lisa will present typical myth busters about developing on an OpenXR platform and Brent will share recent industry developments for the open standard, explain how XR developers can integrate OpenXR into their workflows, with updates about expanded augmented reality support that is under development for OpenXR. Together, these two speakers will highlight the role OpenXR plays in getting gaming, entertainment and enterprise XR developers to a common ground. Developers will leave with a fresh understanding of how to leverage OpenXR to create cross-platform XR experiences and expand the open metaverse.

Speakers

Lisa Watts

CEO , OneTwenty1

Brent Insko

Lead XR Architect , Intel

Description

The OpenXR standard, from the Khronos Group, is a royalty-free open standard that enables application developers to program to a single, common, high-performance API which supports a number of different AR and VR platforms. Containing everything an application needs to drive XR devices in a system, OpenXR helps applications run on a multitude of platforms, allowing hardware manufacturers to gain access to a broader range of pre-existing content. In this session Brent Insko, Lead XR Architect for Intel and OpenXR Working Group Chair will be joined by Lisa Watts, VP Product Marketing & Developer Programs for Magic Leap to discuss the benefit of cross-platform development with OpenXR.

Lisa will present typical myth busters about developing on an OpenXR platform and Brent will share recent industry developments for the open standard, explain how XR developers can integrate OpenXR into their workflows, with updates about expanded augmented reality support that is under development for OpenXR. Together, these two speakers will highlight the role OpenXR plays in getting gaming, entertainment and enterprise XR developers to a common ground. Developers will leave with a fresh understanding of how to leverage OpenXR to create cross-platform XR experiences and expand the open metaverse.

Speakers

Lisa Watts

CEO , OneTwenty1

Brent Insko

Lead XR Architect , Intel

Description

With customer buying preferences shifting to virtual with high regard for convenience, comfort, and hygiene, enterprises across the globe must be ready to keep up with the pace of immersive transformation. Join us as we uncover the Metaverse playbook for the enterprise of the future, delving into how they can provide immersive experiences and an omnichannel connected journey to their customers while building a robust recommendation and retargeting engine for personalization. We’ll go deep into the following 4 critical aspects of leveraging Metaverse to drive immersive transformation:

• Invest in building high-quality 3D assets for your products.
• Create an immersive, scalable, and compatible product experience for all smartphones, utilizing those assets.
• Integrate the immersive experience with omnichannel touchpoints and the sales pipeline(LMS & CRM) for a connected customer journey
• Rely on the right set of metrics to track and drive continuous innovation in customer experience and build a better marketing funnel.

We’ll also share our own experience from working with large enterprises, solving for their entire workflow and the disruptions & differentiation they witnessed.

Speakers

Prashant Sinha

Co-Founder & CRO , Metadome

Description

With customer buying preferences shifting to virtual with high regard for convenience, comfort, and hygiene, enterprises across the globe must be ready to keep up with the pace of immersive transformation. Join us as we uncover the Metaverse playbook for the enterprise of the future, delving into how they can provide immersive experiences and an omnichannel connected journey to their customers while building a robust recommendation and retargeting engine for personalization. We’ll go deep into the following 4 critical aspects of leveraging Metaverse to drive immersive transformation:

• Invest in building high-quality 3D assets for your products.
• Create an immersive, scalable, and compatible product experience for all smartphones, utilizing those assets.
• Integrate the immersive experience with omnichannel touchpoints and the sales pipeline(LMS & CRM) for a connected customer journey
• Rely on the right set of metrics to track and drive continuous innovation in customer experience and build a better marketing funnel.

We’ll also share our own experience from working with large enterprises, solving for their entire workflow and the disruptions & differentiation they witnessed.

Speakers

Prashant Sinha

Co-Founder & CRO , Metadome