The Quest Landscape: Strategies for Victory

Navigate the Meta Quest Store's evolution with a focus on the surge of free-to-play games, the integration of mixed reality (MR), and the expanding role of Horizon Worlds. This talk will discuss how developers can capitalize on these trends, offering insights into the strategies top teams are employing on Quest. Learn about market dynamics, monetization through in-app purchases, community building within Horizon Worlds, and how to leverage MR for unique gameplay experiences. Discover how to align your development with the store's direction to maximize your game's visibility and success.