PANEL: Building Profitable Mass-Scale Shared Immersive Experiences

How do we create sustainable value in location based immersive experiences? Real and significant opportunities are emerging for entertainment IP holders, brands, and creators to create large scale shared immersive experiences for their customers.

Based on direct experience in location based XR over the last decade, this talk cuts through the hype to explore where actual market opportunities exist in location based XR, focusing on proven business models and measurable ROI. We'll examine successful case studies, identify key market trends, and provide practical insights for building sustainable XR businesses.