Music & Mixed Reality: Geo-Located Experiences and Artist World Building

Explore how artists like Mac Miller, David Guetta, Cher, Justice, The Weeknd, NLE Choppa, and Coachella are transforming live music and fan experiences through mixed reality, specifically geo-located experiences. This panel discusses learnings from some of the largest mixed reality moments in music. Discover how immersive technologies are redefining artist to fan connection and how this future will continue to evolve over the next five to ten years.