12 Mar 2019 | Tom Emrich
AR+VR Weekly: Apple's AR Glasses, Oculus Rift S & SXSW AR Experiences
AR/VR Weekly

Catch up on the latest AR+VR highlights, funding news & launch announcements: Week of March 11


Image Source: AdWeek

Highlights

It’s been another busy week in AR+VR! In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are the three stories you need to know: Apple's AR Glasses, Oculus Rift S, and SXSW 2019 AR experiences.

A report by analyst Ming-Chi Kuo suggests that Apple's first pair of AR glasses could be ready as early as the middle of next year. 

Meanwhile, rumors that the much anticipated Oculus Rift S launch is imminent were fueled by reports that the Oculus Rift was sold out or no longer for sale on many websites.

Finally, SXSW 2019 is filled with AR experiences, including Facebook's use of AR to bring a mural to life and HBO and Snapchat partnering up to bring some magic to the Game of Thrones event experience.

Funding News

GFR raises $20M fund (VentureBeat)

Launch Announcements

Nintendo brings virtual reality to the Switch with its new Labo kit (TechCrunch)

Flow Debuts Augmented Reality Mirrors at Expo West (PR Newswire)

Dior Adds AR Filter With Instagram (WWD)

DeepMotion launches digital avatars for Samsung's Galaxy S10 smartphones (VentureBeat)

SXSW Films debut in Oculus Venues (VR Focus)

Bose AR Apps Arrive (Tom's Guide)

Google launches "The Big Bang AR" app (SyFy)

Macy's expands AR Try-On feature to over 1,000 brands (MobileMarketer)

Bobbi Brown Cosmetics experiments with Facebook AR ad (Glossy)

Niantic reveals details of "Wizards Unite" AR game (The Verge)

Event Listings

AWE USA 2019: May 29-31 (Santa Clara, CA)

SIGGRAPH: July 28-August 1 (Los Angeles, CA)

EWTS 2019:  September 17-19 (Dallas, TX)

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