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Oct 25
15:25 - 15:45
Description
No doubt all who attend this talk will relate to the moment when you mention XR (or even sometimes its sibling acronym, AR) to somebody outside ‘the’ bubble(s) and are met with an expression that is the equivalent of a never-ending loading spinner.
It’s easy to forget that the majority of the world is not nerding out, or even paying attention to, the extended reality world that is being pioneered by passionate practitioners like yourselves. This can create a disconnect when XR creators are producing experiences for exactly these people, which leads to two things happening: Firstly, there’s less XR advertising out there than there should be because a lot of people working for brands simply just don’t get it. Secondly, there is kicka*s XR advertising out there only being experienced by an underwhelming few.
Just like in all marketing, deep and genuine empathy for your audience is key to making impactful XR advertising experiences that capture attention.
This talk will reveal the things you need to know about helping people working for brands understand the magic that is XR advertising, and how empathy is the key to creating XR experiences that are genuinely meaningful for the audiences they are intended for.
Speakers
Founder & Creative Director
,
The Wurst Agency
Head of Retail & Online Marketing
,
Bank Austria
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Oct 25
11:05 - 11:30
Description
Step into a future of retail where cutting-edge technology and emotive storytelling converge to transform ordinary spaces into extraordinary experiences. In this talk, we delve into the development and implementation of six state-of-the-art interactive installations, showcasing the power of XR and AI to captivate, engage, and emotionally connect with diverse customer segments.
Dive deep into the heart of interactive displays created to make people smile, games designed to help children overcome fear, a multisensory journey through the history of light, VR experiences that strengthen couples' bonds, and more. Learn how each project, despite its unique challenges, successfully elevated the customer's experience, helping them have an unforgettable shopping experience while enabling them to acquire new knowledge and skills that enrich their daily lives.
These installations aren't just showcases of XR and AI; they're visions of a future where the essence of a brand goes beyond the product, establishing a stronger emotional connection with customers. Whether you're an XR professional seeking inspiration, or an end consumer curious about implementing XR in your business, this talk will broaden your perspective on the potential of integrating XR into the retail sector.
Join us and discover how technology is breathing new life into retail spaces, making them not just places to shop but destinations to experience, engage, and connect.
Speakers
Cofounder and CEO
,
vrisch
Co-founder & CCO
,
vrisch / XRVienna
Oct 25
11:05 - 11:30
Description
Step into a future of retail where cutting-edge technology and emotive storytelling converge to transform ordinary spaces into extraordinary experiences. In this talk, we delve into the development and implementation of six state-of-the-art interactive installations, showcasing the power of XR and AI to captivate, engage, and emotionally connect with diverse customer segments.
Dive deep into the heart of interactive displays created to make people smile, games designed to help children overcome fear, a multisensory journey through the history of light, VR experiences that strengthen couples' bonds, and more. Learn how each project, despite its unique challenges, successfully elevated the customer's experience, helping them have an unforgettable shopping experience while enabling them to acquire new knowledge and skills that enrich their daily lives.
These installations aren't just showcases of XR and AI; they're visions of a future where the essence of a brand goes beyond the product, establishing a stronger emotional connection with customers. Whether you're an XR professional seeking inspiration, or an end consumer curious about implementing XR in your business, this talk will broaden your perspective on the potential of integrating XR into the retail sector.
Join us and discover how technology is breathing new life into retail spaces, making them not just places to shop but destinations to experience, engage, and connect.
Speakers
Cofounder and CEO
,
vrisch
Co-founder & CCO
,
vrisch / XRVienna
Oct 25
12:30 - 12:55
Description
Learn how high-end retailers are leveraging location-based AR to create immersive shopping experiences, build brand stories, and engage with customers in novel ways.
Speakers
CTO
,
Atomic Digital Design