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Oct 25
15:00 - 15:20
Description
Throughout this speech, we will delve into the transformative power of 3D & Augmented Reality for Display ADV and how it serves as a solution for brands and media agencies in defeating all their day-to-day challenges. We will address the main advertisers headaches, such as banner blindness and the lack of differentiation, and explore how immersive rich media can effectively overcome them.
Our discussion will focus on the significant benefits that they bring to the table, particularly in terms of enhancing brand recall, brand lift, and engagement. By creating interactive and engaging experiences, 3D & Augmented Reality captivates audiences and stands out amidst the sea of traditional advertising formats.
We will analyze compelling case studies to showcase the effectiveness of immersive rich media in driving memorable brand experiences. Additionally, we will explore the underlying principles and best practices in order to implement these campaigns, ensuring maximum impact and desired outcomes.
Join us as we uncover the potential for 3D & Augmented Reality for Display ADV, how it reshapes the advertising landscape, and the strategies that brands and media agencies can employ to leverage its capabilities.
Speakers
CEO
,
Aryel
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Oct 25
11:05 - 11:30
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Step into a future of retail where cutting-edge technology and emotive storytelling converge to transform ordinary spaces into extraordinary experiences. In this talk, we delve into the development and implementation of six state-of-the-art interactive installations, showcasing the power of XR and AI to captivate, engage, and emotionally connect with diverse customer segments.
Dive deep into the heart of interactive displays created to make people smile, games designed to help children overcome fear, a multisensory journey through the history of light, VR experiences that strengthen couples' bonds, and more. Learn how each project, despite its unique challenges, successfully elevated the customer's experience, helping them have an unforgettable shopping experience while enabling them to acquire new knowledge and skills that enrich their daily lives.
These installations aren't just showcases of XR and AI; they're visions of a future where the essence of a brand goes beyond the product, establishing a stronger emotional connection with customers. Whether you're an XR professional seeking inspiration, or an end consumer curious about implementing XR in your business, this talk will broaden your perspective on the potential of integrating XR into the retail sector.
Join us and discover how technology is breathing new life into retail spaces, making them not just places to shop but destinations to experience, engage, and connect.
Speakers
Cofounder and CEO
,
vrisch
Co-founder & CCO
,
vrisch / XRVienna
Oct 25
11:05 - 11:30
Description
Step into a future of retail where cutting-edge technology and emotive storytelling converge to transform ordinary spaces into extraordinary experiences. In this talk, we delve into the development and implementation of six state-of-the-art interactive installations, showcasing the power of XR and AI to captivate, engage, and emotionally connect with diverse customer segments.
Dive deep into the heart of interactive displays created to make people smile, games designed to help children overcome fear, a multisensory journey through the history of light, VR experiences that strengthen couples' bonds, and more. Learn how each project, despite its unique challenges, successfully elevated the customer's experience, helping them have an unforgettable shopping experience while enabling them to acquire new knowledge and skills that enrich their daily lives.
These installations aren't just showcases of XR and AI; they're visions of a future where the essence of a brand goes beyond the product, establishing a stronger emotional connection with customers. Whether you're an XR professional seeking inspiration, or an end consumer curious about implementing XR in your business, this talk will broaden your perspective on the potential of integrating XR into the retail sector.
Join us and discover how technology is breathing new life into retail spaces, making them not just places to shop but destinations to experience, engage, and connect.
Speakers
Cofounder and CEO
,
vrisch
Co-founder & CCO
,
vrisch / XRVienna
Oct 25
12:30 - 12:55
Description
Learn how high-end retailers are leveraging location-based AR to create immersive shopping experiences, build brand stories, and engage with customers in novel ways.
Speakers
CTO
,
Atomic Digital Design