Agenda

Description

As Marty Neumeier so aptly describes, a brand is the “gut feeling” people have about your product/service. How do you ensure that your brand in the metaverse doesn’t give indigestion to your customer’s avatar?

The first step is re-examining your core brand assets so that they travel well. Whether or not you have technical teams engineering your immersive presence, brands with traditional agencies, brand managers and creative staff need to make sure the building blocks of brand are reevaluated, taking a new look at their brand strategy, customer profiles, success metrics, mission, vision, values, naming conventions, even color palette. The art and practice of building brands hasn’t changed, but there are new questions your guidelines need to answer.

Cynthia and Justin will walk you through what they believe are the first 10 Essential Questions, and how to uncover what your specific brand needs to evaluate.

Speakers

Justin Breton

Brand Experiences & Strategic Partnerships , Walmart

Cynthia Maller

Head of 3D Creative Technology , Walmart

Description

As Marty Neumeier so aptly describes, a brand is the “gut feeling” people have about your product/service. How do you ensure that your brand in the metaverse doesn’t give indigestion to your customer’s avatar?

The first step is re-examining your core brand assets so that they travel well. Whether or not you have technical teams engineering your immersive presence, brands with traditional agencies, brand managers and creative staff need to make sure the building blocks of brand are reevaluated, taking a new look at their brand strategy, customer profiles, success metrics, mission, vision, values, naming conventions, even color palette. The art and practice of building brands hasn’t changed, but there are new questions your guidelines need to answer.

Cynthia and Justin will walk you through what they believe are the first 10 Essential Questions, and how to uncover what your specific brand needs to evaluate.

Speakers

Justin Breton

Brand Experiences & Strategic Partnerships , Walmart

Cynthia Maller

Head of 3D Creative Technology , Walmart

Description

How hologram telecommunication delivers the parts that every other technology leaves out — the parts that make us human.

Speakers

David Nussbaum

Founder , Proto

Description

How hologram telecommunication delivers the parts that every other technology leaves out — the parts that make us human.

Speakers

David Nussbaum

Founder , Proto

Description

Immersive mediums are playing an increasingly important role in architecture by facilitating design reviews, communicating complex building data, and guiding both off-site manufacturing and on-site construction. Join the conversation with SHoP Architects, the design firm behind projects such as the new YouTube and Uber headquarters in California, and Assembly OSM, a venture-backed architectural manufacturing startup.

Adam Chernick from SHoP and Christopher Morse from AOSM are excited to be co-speaking with Thiasa Yamamura of Sony Electronics about their Spatial Reality Display (SRD) system.

SHoP and AOSM have been at the forefront of pushing the use of immersive tools within the Architecture, Engineering and Construction (AEC) Industry. They have worked closely with Sony in order to push what is possible with immersive technology including the SRD. They will show some of the applied research efforts currently underway at their companies and will speak to their collaboration with Sony.

Speakers

Thaisa Yamamura

Head of Business Development , Sony

Adam Chernick

Director | Interactive Visualization , SHoP Architects

Christopher Morse

XR Developer , Assembly OSM

Description

Immersive mediums are playing an increasingly important role in architecture by facilitating design reviews, communicating complex building data, and guiding both off-site manufacturing and on-site construction. Join the conversation with SHoP Architects, the design firm behind projects such as the new YouTube and Uber headquarters in California, and Assembly OSM, a venture-backed architectural manufacturing startup.

Adam Chernick from SHoP and Christopher Morse from AOSM are excited to be co-speaking with Thiasa Yamamura of Sony Electronics about their Spatial Reality Display (SRD) system.

SHoP and AOSM have been at the forefront of pushing the use of immersive tools within the Architecture, Engineering and Construction (AEC) Industry. They have worked closely with Sony in order to push what is possible with immersive technology including the SRD. They will show some of the applied research efforts currently underway at their companies and will speak to their collaboration with Sony.

Speakers

Thaisa Yamamura

Head of Business Development , Sony

Adam Chernick

Director | Interactive Visualization , SHoP Architects

Christopher Morse

XR Developer , Assembly OSM

Description

Discover how Red 6 has executed the development of the first multi-player video game in the sky and lead to the creation of the most advanced training platform to date.

Red 6’s technology leverages an environment where a persistent ubiquitous layer of connected data and metadata interact seamlessly with the real-world. Decisions made within the metaverse now, for the first time, have live, physical consequences for the trainee, resulting in a more immersive experience.

Daniel Robinson, Founder and CEO of Red 6, will share how this technology is advancing the readiness of our nation’s armed forces and how Red 6’s technology is the genesis of the Military Metaverse.

Speakers

Daniel Robinson

Founder and CEO , RED 6

Description

Discover how Red 6 has executed the development of the first multi-player video game in the sky and lead to the creation of the most advanced training platform to date.

Red 6’s technology leverages an environment where a persistent ubiquitous layer of connected data and metadata interact seamlessly with the real-world. Decisions made within the metaverse now, for the first time, have live, physical consequences for the trainee, resulting in a more immersive experience.

Daniel Robinson, Founder and CEO of Red 6, will share how this technology is advancing the readiness of our nation’s armed forces and how Red 6’s technology is the genesis of the Military Metaverse.

Speakers

Daniel Robinson

Founder and CEO , RED 6

Description

Join us for some of the latest behind-the-scenes research in Google Advanced Technology and Projects Group. We introduce a new full-body interaction technique that uses miniaturized radar technology and advanced machine learning for the detection and recognition of spatial relations, as they naturally occur around devices (https://www.youtube.com/watch?v=r-eh2K4HCzI). By continuously sensing spatial behaviors and movements, ambient computing devices can anticipate our intent, and participate in our everyday life in a more considerate and respectful way: they can reduce the need for direct interactions, or automate some actions in the background, so that the user doesn’t have to attend to them at all –ultimately freeing us from unnecessary tasks.

Speakers

Lauren Bedal

Design Lead , Google

Eiji Hayashi

Staff Research Engineer , Google

Description

Join us for some of the latest behind-the-scenes research in Google Advanced Technology and Projects Group. We introduce a new full-body interaction technique that uses miniaturized radar technology and advanced machine learning for the detection and recognition of spatial relations, as they naturally occur around devices (https://www.youtube.com/watch?v=r-eh2K4HCzI). By continuously sensing spatial behaviors and movements, ambient computing devices can anticipate our intent, and participate in our everyday life in a more considerate and respectful way: they can reduce the need for direct interactions, or automate some actions in the background, so that the user doesn’t have to attend to them at all –ultimately freeing us from unnecessary tasks.

Speakers

Lauren Bedal

Design Lead , Google

Eiji Hayashi

Staff Research Engineer , Google

Description

Join us as startups pitch to our panel of judges for a chance to be named AWE's "Startup to Watch" for 2022. The winner will be announced at the Auggie Awards ceremony.

Judges for the Start-Up Pitch competition are Dave Haynes, Tipatat Chennavasin, Pearly Chen, and Kristina Serafim.

Speakers

Jenny Xu

CEO , Talofa Games

Dan Furman

CEO , Arctop

Timothy Porter

CTO , Mod Tech Labs Inc.

Pearly Chen

VP Business Dev. , HTC Vive

Alex Porter

CEO , Mod Tech Labs Inc.

Alex Westner

Founder / CEO , Xander

Kristina Serafim

Managing Director , Verizon Ventures

Yolanda Barton

Founder , Revere XR

Dave Haynes

Partner , FOV Ventures

Jonathan Nowak Delgado

CEO and Co-Founder , Spree Interactive

Aldo Petruzzelli

CEO/Co-founder , Aequilibrium

Noah Robinson

Founder & CEO , Innerworld

Tipatat Chennavasin

General Partner , The Venture Reality Fund

Description

Join us as startups pitch to our panel of judges for a chance to be named AWE's "Startup to Watch" for 2022. The winner will be announced at the Auggie Awards ceremony.

Judges for the Start-Up Pitch competition are Dave Haynes, Tipatat Chennavasin, Pearly Chen, and Kristina Serafim.

Speakers

Jenny Xu

CEO , Talofa Games

Dan Furman

CEO , Arctop

Timothy Porter

CTO , Mod Tech Labs Inc.

Pearly Chen

VP Business Dev. , HTC Vive

Alex Porter

CEO , Mod Tech Labs Inc.

Alex Westner

Founder / CEO , Xander

Kristina Serafim

Managing Director , Verizon Ventures

Yolanda Barton

Founder , Revere XR

Dave Haynes

Partner , FOV Ventures

Jonathan Nowak Delgado

CEO and Co-Founder , Spree Interactive

Aldo Petruzzelli

CEO/Co-founder , Aequilibrium

Noah Robinson

Founder & CEO , Innerworld

Tipatat Chennavasin

General Partner , The Venture Reality Fund

Description

Though the metaverse may be a novel channel accelerated by a global pandemic, its ethos is not. Fans build brands because there’s no greater loyalty than real love. Virtual worlds offer real benefits for engagement. From digitally twining real locations to building bespoke new worlds—(meta)worlds matter more than ever before.

Consumers want exclusive, one-of-a-kind experiences, and now that those experiences exist in completely new virtual formats. But like any other channel, these worlds live and die with content. Although virtual content exists within a three-dimensional world, it has to offer the same level of immediacy, interactivity and engagement that drives traffic to 2D sites. Hungry brands are now beginning to realize what AAA game studios have known for years: there’s a ton of opportunity on the table, and we’re just getting started.

Right now, savvy companies are creating fully realized digital environments for brands, products and IP—driving actual value to stakeholders and customers. While imagination is the only limit to what virtual worlds can accomplish, success starts with purpose. If the metaverse is marketing, then brands have an enormous opportunity to connect with fans like never before.

In this panel, meta-worldbuilders Josh Rush (CEO / Surreal Events), Craig Laliberte (Sr. Business Development Lead / Epic Games) and Greg Mize (VP, Marketing & Innovation / Atlanta Braves) discuss how the Braves became the first MLB team to join the metaverse with Digital Truist Park. They also explore how brands can amplify reach, sales and engagement in the metaverse by putting fans first. Batter up!

Speakers

Greg Mize

VP of Marketing & Innovation , Atlanta Braves

Josh Rush

Co-Founder & CEO , SURREAL Events

Craig Laliberte

Sr. Business Development Manager , Epic Games - Unreal Engine

Description

Though the metaverse may be a novel channel accelerated by a global pandemic, its ethos is not. Fans build brands because there’s no greater loyalty than real love. Virtual worlds offer real benefits for engagement. From digitally twining real locations to building bespoke new worlds—(meta)worlds matter more than ever before.

Consumers want exclusive, one-of-a-kind experiences, and now that those experiences exist in completely new virtual formats. But like any other channel, these worlds live and die with content. Although virtual content exists within a three-dimensional world, it has to offer the same level of immediacy, interactivity and engagement that drives traffic to 2D sites. Hungry brands are now beginning to realize what AAA game studios have known for years: there’s a ton of opportunity on the table, and we’re just getting started.

Right now, savvy companies are creating fully realized digital environments for brands, products and IP—driving actual value to stakeholders and customers. While imagination is the only limit to what virtual worlds can accomplish, success starts with purpose. If the metaverse is marketing, then brands have an enormous opportunity to connect with fans like never before.

In this panel, meta-worldbuilders Josh Rush (CEO / Surreal Events), Craig Laliberte (Sr. Business Development Lead / Epic Games) and Greg Mize (VP, Marketing & Innovation / Atlanta Braves) discuss how the Braves became the first MLB team to join the metaverse with Digital Truist Park. They also explore how brands can amplify reach, sales and engagement in the metaverse by putting fans first. Batter up!

Speakers

Greg Mize

VP of Marketing & Innovation , Atlanta Braves

Josh Rush

Co-Founder & CEO , SURREAL Events

Craig Laliberte

Sr. Business Development Manager , Epic Games - Unreal Engine

Description

Glimpse the future of "Simulation Metaverse ". Siemens Technology (Siemens central R&D department) develops a prototype to enable the real time collaboration of multiple experts during the post-processing stage and improve the knowledge flow among the different disciplines from CAD designers, to simulation and testing experts by bringing all the project relevant data (simulations, experimental data, reports etc) in one common environment , where all the team members can access and meet virtually in order to exchange or retrieve information . This prototype comes with cross-platform capabilities (PC, VR, Tablet, AR) to allow people to enter the session independently from the end device. Moreover, with the implementation of modern and novel UI leveraging techniques from the gaming industry we lower the entry barriers from novice users. During this session we will provide some key insights of our developments, the faced challenges and how we tackled them as well as we will give for the first time a demonstration of our first prototype using two different use cases from the industrial field.

Speakers

Theodoros Papadopoulos

Business Developer , Siemens AG

Description

Glimpse the future of "Simulation Metaverse ". Siemens Technology (Siemens central R&D department) develops a prototype to enable the real time collaboration of multiple experts during the post-processing stage and improve the knowledge flow among the different disciplines from CAD designers, to simulation and testing experts by bringing all the project relevant data (simulations, experimental data, reports etc) in one common environment , where all the team members can access and meet virtually in order to exchange or retrieve information . This prototype comes with cross-platform capabilities (PC, VR, Tablet, AR) to allow people to enter the session independently from the end device. Moreover, with the implementation of modern and novel UI leveraging techniques from the gaming industry we lower the entry barriers from novice users. During this session we will provide some key insights of our developments, the faced challenges and how we tackled them as well as we will give for the first time a demonstration of our first prototype using two different use cases from the industrial field.

Speakers

Theodoros Papadopoulos

Business Developer , Siemens AG

Description

In today’s ever-evolving retail landscape, personalization is essential to engage customers and build brand loyalty. In this session, you’ll learn why AI + AR technology and solutions such as virtual try-on are transforming the retail space and enabling personalization in powerful new ways. Learn how top brands have leveraged AI + AR across their omnichannel shopping journey to provide every customer with personalized recommendations.

Speakers

Paul Liu

AVP, Product Marketing, Strategic Partnerships , Perfect Corp.

Description

In today’s ever-evolving retail landscape, personalization is essential to engage customers and build brand loyalty. In this session, you’ll learn why AI + AR technology and solutions such as virtual try-on are transforming the retail space and enabling personalization in powerful new ways. Learn how top brands have leveraged AI + AR across their omnichannel shopping journey to provide every customer with personalized recommendations.

Speakers

Paul Liu

AVP, Product Marketing, Strategic Partnerships , Perfect Corp.

Description

The excitement around Digital People or Virtual Beings has created a buzz around how people will interact in the future. For this excitement to turn into reality, advancements in CGI and AI-based animation will scale this to millions of users and use cases. Discover why so many global brands are leveraging this technology to better connect with customers, increase engagement and brand loyalty, gain a competitive advantage, and provide the most engaging experiences in the digital and hybrid worlds.

Speakers

Description

The excitement around Digital People or Virtual Beings has created a buzz around how people will interact in the future. For this excitement to turn into reality, advancements in CGI and AI-based animation will scale this to millions of users and use cases. Discover why so many global brands are leveraging this technology to better connect with customers, increase engagement and brand loyalty, gain a competitive advantage, and provide the most engaging experiences in the digital and hybrid worlds.

Speakers