AWE USA 2025 | The World's #1 XR Event

AWE USA 2025

Julia (Phelps) Kyle

Senior Creative Director

Mattel, Inc.

01:30 PM - 02:25 PM

Room 103B/C

Gaming, Entertainment & Media

Jun 11

Room 103B/C

Panel: Bringing Barbie to Mixed Reality! A Case Study in How to Successfully Bring a Brand to XR

Chary Keijzer - Cas and Chary XR

Arturo Perez - Kluge Interactive

Jenna Seiden - Vertically Coastal Consulting, Inc.

Casandra Vuong - Cas and Chary XR

Julia (Phelps) Kyle - Mattel, Inc.