Agenda

Description

Join Dave Bushore (Executive Producer, Marvel Studios), Vicki Dobbs Beck (Executive in Charge, ILMxLAB), and Michael Koperwas (Visual Director, ILMxLAB), as they share how Marvel Studios and ILMxLAB expanded and allowed fans to step into the Marvel Cinematic Universe through Avengers: Damage Control. They'll discuss how they brought immersion, developing for an interactive space, and the unique wish fulfillment opportunities and experiences that location-based entertainment offers to Earth's Mightiest Heroes.

Speakers

Vicki Dobbs Beck

Executive in Charge , ILMxLAB

Michael Koperwas

Visual Director , ILMxLAB

Dave Bushore

VP, Franchise Creative & Marketing , Marvel Studios

Description

Join Dave Bushore (Executive Producer, Marvel Studios), Vicki Dobbs Beck (Executive in Charge, ILMxLAB), and Michael Koperwas (Visual Director, ILMxLAB), as they share how Marvel Studios and ILMxLAB expanded and allowed fans to step into the Marvel Cinematic Universe through Avengers: Damage Control. They'll discuss how they brought immersion, developing for an interactive space, and the unique wish fulfillment opportunities and experiences that location-based entertainment offers to Earth's Mightiest Heroes.

Speakers

Vicki Dobbs Beck

Executive in Charge , ILMxLAB

Michael Koperwas

Visual Director , ILMxLAB

Dave Bushore

VP, Franchise Creative & Marketing , Marvel Studios

Description

In theatre and film, the 'mise en scène' refers to the 'placing on stage', or arrangement of design and scenic elements. Often this takes places within a frame of a stage or screen, but in XR, the literal frame of storytelling is removed. This session will go through the elements of mise en scène as seen in theatre, and best practices for XR.

Speakers

Sadah Espii Proctor

Principal | Creative/Technical Director , Brooklyn College

Description

In theatre and film, the 'mise en scène' refers to the 'placing on stage', or arrangement of design and scenic elements. Often this takes places within a frame of a stage or screen, but in XR, the literal frame of storytelling is removed. This session will go through the elements of mise en scène as seen in theatre, and best practices for XR.

Speakers

Sadah Espii Proctor

Principal | Creative/Technical Director , Brooklyn College

Description

Imagine a world of online shopping where you’ll never again have to purchase anything with only a small, blurry product picture to reference; where you can see stunning 3D models of every sneaker, couch, and coffee mug before you purchase; where you’ll never have to wonder what a product will actually look like when it finally gets delivered to you. Join VNTANA’s Ashley Crowder as she explores how simplifying the creation, management, and distribution of 3D assets across the web, AR, and VR benefits both brands and consumers; how XR is being utilized to create a more seamless and advanced e-commerce experience, driving revenue and fostering brand affinity.

Speakers

Ashley Crowder

CEO, Co-Founder , VNTANA

Description

Imagine a world of online shopping where you’ll never again have to purchase anything with only a small, blurry product picture to reference; where you can see stunning 3D models of every sneaker, couch, and coffee mug before you purchase; where you’ll never have to wonder what a product will actually look like when it finally gets delivered to you. Join VNTANA’s Ashley Crowder as she explores how simplifying the creation, management, and distribution of 3D assets across the web, AR, and VR benefits both brands and consumers; how XR is being utilized to create a more seamless and advanced e-commerce experience, driving revenue and fostering brand affinity.

Speakers

Ashley Crowder

CEO, Co-Founder , VNTANA

Description

Creating and deploying beautiful and meaningful experiences for mass market audiences can be challenging. How can large organizations lead the change? How can startups and independent developers succeed in the consumer market with applications that go beyond just fun games and bring meaningful and impactful experiences to users? How can developers create new experiences with real benefits for large audiences, without the high budgets of AAA video game teams, and without having to build from scratch, deploy and promote standalone applications in app stores? How can we build and expand the Ecosystem?

Speakers

Patrick O'Shaughnessey

Founder and CEO , Patched Reality Inc.

Tom Neumann

Co-founder and Head of Engineering , Rendever

Amir Bozorgzadeh

CEO , Virtuleap

Sarah Hill

CEO , Healium by StoryUP Studios

Cezara Windrem

Innovation Catalyst & Head of VR , AARP Innovation Labs

Description

Creating and deploying beautiful and meaningful experiences for mass market audiences can be challenging. How can large organizations lead the change? How can startups and independent developers succeed in the consumer market with applications that go beyond just fun games and bring meaningful and impactful experiences to users? How can developers create new experiences with real benefits for large audiences, without the high budgets of AAA video game teams, and without having to build from scratch, deploy and promote standalone applications in app stores? How can we build and expand the Ecosystem?

Speakers

Patrick O'Shaughnessey

Founder and CEO , Patched Reality Inc.

Tom Neumann

Co-founder and Head of Engineering , Rendever

Amir Bozorgzadeh

CEO , Virtuleap

Sarah Hill

CEO , Healium by StoryUP Studios

Cezara Windrem

Innovation Catalyst & Head of VR , AARP Innovation Labs

Description

With the proliferation of AI, AR, VR, and the increased consumer appetite for more experiential and personalized forms of entertainment, an inflection point for the entire media entertainment industry will be upon us sooner than later. How will the industry respond? In this session, entertainment execs will discuss where they see the future of entertainment heading. Questions to be addressed:

-Will there be room for both the old-school and new-school versions of content creation (i.e. passive vs. interactive, communal vs personalized experiences, out-of-home vs in-home)?
-If incorporating AI and Virtual Beings into future entertainment offerings, what are the psychological, ethical, and moral considerations that need to be made?
-Will AI and a more personalized interactive form of entertainment undermine the writers and creators of classic entertainment? Who will control the content if it's user-driven?
-How will AI affect IP? How will movie studios be able to monetize interactive, ever-changing virtual beings when each one means different things to different people based on their own personalized experiences with them?

Speakers

Lori H. Schwartz

CEO and Founder , StoryTech

Ted Schilowitz

Futurist , Paramount

Marcie Jastrow

President , Arcadium

Jake Zim

SVP, VR at Sony Pictures Entertainment , Sony Corp.

Tony Driscoll

SVP, Emerging Technology & Innovation Strategy , Warner Bros. Entertainment Inc

Description

With the proliferation of AI, AR, VR, and the increased consumer appetite for more experiential and personalized forms of entertainment, an inflection point for the entire media entertainment industry will be upon us sooner than later. How will the industry respond? In this session, entertainment execs will discuss where they see the future of entertainment heading. Questions to be addressed:

-Will there be room for both the old-school and new-school versions of content creation (i.e. passive vs. interactive, communal vs personalized experiences, out-of-home vs in-home)?
-If incorporating AI and Virtual Beings into future entertainment offerings, what are the psychological, ethical, and moral considerations that need to be made?
-Will AI and a more personalized interactive form of entertainment undermine the writers and creators of classic entertainment? Who will control the content if it's user-driven?
-How will AI affect IP? How will movie studios be able to monetize interactive, ever-changing virtual beings when each one means different things to different people based on their own personalized experiences with them?

Speakers

Lori H. Schwartz

CEO and Founder , StoryTech

Ted Schilowitz

Futurist , Paramount

Marcie Jastrow

President , Arcadium

Jake Zim

SVP, VR at Sony Pictures Entertainment , Sony Corp.

Tony Driscoll

SVP, Emerging Technology & Innovation Strategy , Warner Bros. Entertainment Inc

Description

The common conception that integrating and launching XR technologies in mobile applications is expensive and challenging is an outdated notion. Integration is easier than ever with low code and no code SDKs. In online fashion retail, 3D scanning apps will have a massive impact on the consumer experience. For traditionally sized apparel, it means a better fit which leads to higher sales and fewer returns. Mobile 3D scanning also broadens the online market of bespoke products by allowing customers to easily provide 3D scans to businesses who can extract accurate measurements on a consistent basis Through the development and demonstration of low-code solutions for implementing 3D scanning into mobile e-commerce applications, Scandy is changing the way the world views integrating and launching XR technologies.

Speakers

Cole Wiley

CEO, Co-Founder , Scandy

Description

The common conception that integrating and launching XR technologies in mobile applications is expensive and challenging is an outdated notion. Integration is easier than ever with low code and no code SDKs. In online fashion retail, 3D scanning apps will have a massive impact on the consumer experience. For traditionally sized apparel, it means a better fit which leads to higher sales and fewer returns. Mobile 3D scanning also broadens the online market of bespoke products by allowing customers to easily provide 3D scans to businesses who can extract accurate measurements on a consistent basis Through the development and demonstration of low-code solutions for implementing 3D scanning into mobile e-commerce applications, Scandy is changing the way the world views integrating and launching XR technologies.

Speakers

Cole Wiley

CEO, Co-Founder , Scandy

Description

Augmented reality has been floating around for years with games that have taken the world by storm, promises of a digital world on top of the real one, talks of new forms of entertainment, and so much more. But, each of these applications has to date fallen short of providing real benefits to the world. AR in eCommerce, on the other hand, has been making a major impact on many companies' top line revenue. For the few companies that have bit the bullet on the high price tag to roll out wide-scale AR for their products, they have been pleasantly surprised at increased sales conversions, lowered return rates, and happier customers.

Seek has been at the forefront of making this possible. With customers ranging from Walmart and Overstock to Nestle and Vans, Seek has emerged as the leader in helping brands implement AR for eCommerce. Through Seek's proprietary 3D pipelines, world-class web-based AR deployment technology, and award-winning Seek Studio that allows brands to manage their content, Seek has opened the door for brands large to small to begin seeing major impacts on their eCommerce business today.

Speakers

Jon Cheney

Co-Founder & CEO , Seek XR

Description

Augmented reality has been floating around for years with games that have taken the world by storm, promises of a digital world on top of the real one, talks of new forms of entertainment, and so much more. But, each of these applications has to date fallen short of providing real benefits to the world. AR in eCommerce, on the other hand, has been making a major impact on many companies' top line revenue. For the few companies that have bit the bullet on the high price tag to roll out wide-scale AR for their products, they have been pleasantly surprised at increased sales conversions, lowered return rates, and happier customers.

Seek has been at the forefront of making this possible. With customers ranging from Walmart and Overstock to Nestle and Vans, Seek has emerged as the leader in helping brands implement AR for eCommerce. Through Seek's proprietary 3D pipelines, world-class web-based AR deployment technology, and award-winning Seek Studio that allows brands to manage their content, Seek has opened the door for brands large to small to begin seeing major impacts on their eCommerce business today.

Speakers

Jon Cheney

Co-Founder & CEO , Seek XR