Agenda

Description

Immersive technologies are changing the way people interact with their surroundings and with each other, blurring the lines between the digital and physical worlds and reducing the friction between brands and their audiences. Specifically with AR, brands now have the power to interact with consumers in their own environment (cue one of Daenerys’ dragons landing on NYC’s Flatiron Building). The opportunities are seemingly endless – yet companies are still trying to wrap their heads around the tech and its value proposition. How do you achieve ROI? Olivier Koelemij, MD of MediaMonks LA, will make a case for every brand to implement AR into what he calls the ‘modern marketing mix’, capitalizing on its possibilities, whilst addressing both the challenges impacting the adoption of AR as well as the developments that will soon make it even more accessible.

Speakers

Olivier Koelemij

Managing Director, LA , Mediamonks

Description

Coming Soon...

Speakers

Richard Hess

Extended Reality (XR) Center of Excellence (CoE) Lead , Mondelēz International

Description

How is AR resonating with everyday consumers? Amidst all the theories and speculation about its scale and utility, there’s little tangible evidence of mobile AR’s actual engagement levels. With that in mind, ARtillery Intelligence has partnered with Thrive Analytics to field the first-ever consumer survey (n=3000) for usage and sentiments about mobile AR. How often are they using it? How satisfied are they? What types of experiences do they like most? And how much are they willing to pay for mobile AR apps and experiences? We have the answers. Now in its third wave, the survey also has a solid baseline data for longitudinal analysis and notable trending. We’ll walk through the latest results and draw out meaning and strategic implications for AR players.

Speakers

Mike Boland

Chief Analyst , ARtillery Intelligence

Description

Having spent 54 years developing virtual and augmented reality technology and applications, Dr. Furness has a ‘grandfather’s’ perspective to derive lessons learned and make recommendations about how we should approach the future of XR development and application. Dr. Furness will present a manifesto containing 14 principles for all who participate in the XR community to embrace for creating a technology that truly lifts humanity. He will also outline new initiatives of the Virtual World Society to enrich the XR community of developers.

Speakers

Tom Furness

Founder & Chairman , Virtual World Society

Description

XR is currently on the cusp of integrating into a number of industries by providing support, innovation and efficiency for a multitude of sectors. While this emerging technology is revolutionizing how we train our workforce safely, expose users to potentially dangerous scenarios in a systematic fashion and teach essential skills like compassion and empathy, we still have a long way to go when it comes to discussing XR and its many boons and benefits. The panel will address disseminating the varying modalities within XR, discuss the number of painpoints XR addresses, and discuss this technology within a multicultural context of innovation, inclusivity and accessibility.

Speakers

Clorama Dorvilias

Product Manager , Meta

Annie Escalante

Co-Founder and Behavior Analyst , BehaviorMe

Neilda Pacquing

Founder & CEO , MindGlow, Inc

Description

Hear from Volvo's Lead Virtual Experiences,Timmy Ghiurau, about how he broke new ground with the multi-awarded Volvo Varjo collaboration by bringing technology forged in gaming into one of the leading brands in the automotive industry. Timmy will introduce their Product Simulator platform from Volvo Cars used for simulations and XR experiences, that will help Volvo Cars to shape the future of mobility, by enabling users to contribute in developing scenarios, and services for the automotive track.

Speakers

Casper Wickman

Senior Technical Leader/Senior Researcher , Volvo Cars

Timmy Ghiurau

Senior Lead XR and Virtual Experiences , Volvo Cars

Description

In the commoditized environment of land oilfield operations, efficiency is the primary driver of profitability. Schlumberger has created a technology workflow, that increases the productivity of land operations through the utilization of drone mapping, 3D collaborative VR planning and AR assisted execution.

Speakers

Sergey Doronichev

Immersive Technology Manager , Schlumberger

Description

New and emerging technologies are revolutionizing the way end-users interact with their environment, and reshaping organizational training. How can we leverage these new technologies to help individuals learn and practice the various skills associated to their current roles in a real world environment? Augment Reality (AR) and Virtual Reality (VR) provide a range of possible solutions. So, where do you begin? How do you encourage adoption, spark innovation, and accelerate integration of an AR/VR solution? What do I need to know?

Discuss the various forms of virtual reality currently available for training and development
Review various uses cases for AR/VR, and see it in action
Discuss how to request and integrate AR/VR within your organization address the business challenges and roadblocks to adoption

Speakers

Gene Feldman

Training Manager , Nestle Purina

Description

In this talk, you’ll learn how top global 2000 companies are using VR training at scale to generate significant ROI and savings for their bottom line. You’ll learn how to integrate VR into existing training programs, set your baselines metrics, break down a plan to scale, and quantify training results, a process that has been traditionally extremely hard to measure.
If you’re curious about immersive technology, this session will give you the knowledge for systematically implementing virtual reality training in your organization and what you can expect from the technology in the future.

Speakers

Dane Laughlin

OPS Transformation Product Leader , Koch Industries

Lou Pushelberg

CEO and Founder , Circuit Stream

Description

Bath Iron Works and Electric Boat are two large shipbuilders that are actively involved in deploying AR applications for direct manufacturing. This presentation will highlight some of the long history of advanced visualization technologies used in ship design. We will move on to more recent developments in the use of AR in the shipyard. We will discuss some of the unique challenges of doing R&D in the defense industry, and the difficulties of moving new technologies into a production setting. Both shipyards are part of the larger General Dynamics Corporation (GD). We will share lessons learned in the establishment of an XR working group across all the business units of GD, and some success stories of collaboration. Finally, we will show some examples of AR applications we are fielding in production, and touch on future plans.

Speakers

David Heath

Principal Technologist , Bath Iron Works Corp

Ken Fast

Principal Engineer , Electric Boat Corp

Description

The Airline industry is facing challenges never faced before. How do we, as an industry, move forward becoming more environmentally savvy by embracing new XR and AI technologies; but, at the same time, remain competitive and profitable?

Speakers

Ashok Maharaj

Head, XR Lab , TCS

Jae Maloney

XR Consultant , KLM

Description

Coming soon...

Speakers

Russ Fadel

Co-Founder and CEO , Augmentir

Description

The advances in connectivity are bringing us all closer together, digitally. We have more access to the world than ever before, but we want it personalized. The ability to push more high end content like volumetric video over 5G will get us up close and personal with our heros, our entertainment, and our history. The race for the best AR and VR hardware will start to edge into more and more homes as everyone recognizes the latest and greatest content is best seen in full dimensionality. Content is king and the world is starving for more. AI can accelerate the creation and drop the costs for producers. So what are the latest and greatest trends, who is pushing the gas pedal on infrastructure, and when can I get it?

Speakers

Alexandria Porter

CEO , Mod Tech Labs Inc.

Description

Active XR investors and advisors converse on the XR market, investment opportunities and the challenges XR startups face.

Speakers

Evan Osheroff

Head of AR & VR , Jefferies

Angelo Del Priore

Partner , HP Tech Ventures

Amy LaMeyer

Managing Partner , WXR Fund

Gerry Baranano

Director , Tech Futures Group

Description

For augmented reality (AR) to be broadly adopted across industries and embraced by consumers, AR experiences need to be context-aware and to intelligently interact with the real world. Unity’s Mixed and Augmented Reality Studio (MARS) addresses this challenge.

Join us for a walk-through of the MARS proxy-based workflow. We’ll cover a breadth of AR experiences across industries, discuss how to take full advantage of complex real-world environments, and share how to design fallbacks to allow experiences to function even in worst-case AR scenarios. Throughout the session, we'll explore core MARS workflow concepts and AR authoring philosophies.

Speakers

Jono Forbes

MARS UX Tech Lead , Unity Technologies

Andrew Maneri

MARS Content Lead , Unity Technologies

Description

In this session, Benny will showcase how a 130-year-old brand has found ways to innovate its physical experience by integrating digital experiences.

Speakers

Benny Lee

Global Manager of Experiential Design , Coca-Cola

Description

In this talk we will share advice for building instinctual interactions for HoloLens that leverage fully articulated hand tracking, eye tracking, and spatial awareness. We will then show how to apply those principles in using Mixed Reality Toolkit (MRTK), a cross-platform UX toolkit for Unity that makes it easy to build user interfaces for Mixed Reality on a wide range of devices.

Speakers

Yoon Park

Principal UX Designer - Hololens , Microsoft

Julia Schwarz

Principal Software Engineer , Microsoft

Description

Learn how to develop WebAR experiences using the 8th Wall platform in this technical walk-through. The 8th Wall team will lead a live tutorial on how to develop interactive WebAR/VR experiences that run everywhere using 8th Wall’s AR Engine and Cloud Editor platform. Introduced in 2018, 8th Wall’s AR Engine supports both image tracking and world tracking (at the same time!), and runs entirely in javascript in mobile browsers. After a year of commercial WebAR developer feedback, the purpose-built Cloud Editor was released for professional WebAR development and deployment. Come prepared for a deep dive into the tools and tech that power today’s commercial WebAR experiences!

Speakers

Rigel Benton

Senior UX Designer , Niantic, Inc.

Tony Tomarchio

Director of Technical Operations , 8th Wall

Description

From automotive design labs to construction sites, professional designers from around the world are using Augmented Reality to bring ideas to life. The NVIDIA CloudXR SDK is an essential suite of tools and APIs for telecommunications providers, original device manufacturers (ODMs) and independent software vendors delivering 5G AR content. Join Greg Jones, Senior Manager of Global Business Development for XR and Product Manager of CloudXR at NVIDIA, to discover how the CloudXR SDK enables wireless streaming of OpenVR applications to 5G-connected devices. In this developer tutorial, Dr. Jones will explain how the CloudXR SDK provides expanded access to the most advanced computer graphics through NVIDIA RTX Server with virtual GPU technology, enabling developers to design for scalability and performance.

Speakers

Greg Jones

Director XR PM , NVIDIA

Description

Despite the ongoing megapixel race, the visual experience in VR is still nowhere close to the real-world and falls short of consumer expectations and industry needs. Even the latest high-end HMDs retain the common flaws: blur and color fringing outside of the small “sweet spot,” an insufficient field of view due to quality degradation at wide angles, and a tiny eye box.
Almalence has invented a technology to overcome the physical constraints of HMD optical performance that cause picture clarity deficiencies. Utilizing eye tracking and precise and consistent characterization of the HMD optical system, our Digital Lens technique corrects optical aberrations, achieving high apparent resolution and removing color fringing across the entire field of view for any gaze direction, inside and outside the eye box. Objective measurements with the Vive Pro Eye show a twofold visible resolution increase and a tenfold reduction of chromatic aberrations.
In the presentation, we will explore how the Digital Lens literally makes high display resolution visible and how it should be used in future HMDs to achieve the long-awaited breakthrough in picture clarity and optical fidelity.

Speakers

Eugene Panich

CEO , Almalence