Fred Grinstein is a creative executive/ media strategist based in Playa Vista, CA. With a seasoned background in premium film/ TV and new ventures in emergent technologies like AI, XR, and Web3, his goal is to build bridges between traditional content and the modern creator economy.

With two decades working in non-fiction media he is keenly focused on the intersection of authentic storytelling and new innovative emergent technologies. Grinstein is a Fellow with Starling Labs and Stanford University researching new prototypes for spatial storytelling and historical archival content via Gaussian splats. He consults with major unscripted production companies and non-fiction broadcasters like History and A&E assisting their evolutions into emergent technologies like AI. He also serves as lead instructor and co-creator for Curious Refuge’s “AI for Documentaries” online course.

He is an active member of the Los Angeles Gen AI community, he and his business partner, Minh Do co-founded the collective and creator community resource Machine Cinema that has been throwing “Gen Jam” events, workshops and day-long summits in LA, SF, and NY and beyond bringing together creatives and builders as well as the AI-curious. He’s also a keynote speaker and educator having participated at major industry conferences, festivals and universities. 

Previously he served as Head of Non-Fiction Programming at Steve Golin’s Anonymous Content where projects include “Undercurrent: The Disappearance of Kim Wall”, directed by Erin Lee Carr for HBO, “At the Ready” from filmmaker Maisie Crow, (2021 Sundance), and "Murders Before the Marathon" a 3x60 for Hulu. As an independent, he recently served as Consulting Producer on "How I Faked My Life with AI" (2024 Tribeca Film Fest), "Hidden Letters" directed by Violet du Feng (Oscar’s shortlist 2023), and Executive Producer on “Lowndes County and the Road to Black Power” co-directed by Geeta Gandbhir and Sam Pollard (2022 Tribeca Film Fest).

Grinstein was VP of Development during the launch of Viceland, collaborating with the youth-skewing digital publishing team and Creative Director Spike Jonze; projects include ”Weediquette”, ”Hamilton’s Pharmacopeia”,and Ondi Timoner's “Jungletown“. He was also a Senior Director of Programming at A&E for 5 years where he was responsible for hit series “Storage Wars”, ”Dogs of War”, ”Dog the Bounty Hunter”, "Crazy Hearts: Nashville”, and ”Psychic Kids”. Prior to network life, his early producing credits include Discovery's "Cash Cab", PBS's "History Detectives" and Bravo's "Make Me a Supermodel".