AWE USA 2025

Brian Selzer
CEO
BlueSe7en Media

Brian Selzer is a seasoned executive and innovator in AI, gaming, spatial computing, and immersive media, with over two decades of experience shaping interactive technology and digital-physical storytelling. He specializes in bridging virtual and real-world environments, empowering brands, intellectual property, and creators to succeed across AI-driven platforms, mobile, and location-based experiences.

As CEO of BlueSe7en Media, Selzer consults with startups and Fortune 500 brands, integrating AI, XR, and environmental computing into their roadmaps. His recent work includes bringing Visa, the Olympics (IOC), and The Louvre into Roblox, creating large-scale immersive digital experiences that engage global audiences and redefine brand storytelling in interactive spaces.

In 2009, Selzer co-founded Ogmento, the first venture-backed AR gaming company, where he led the development of the world’s first location-based AR games for brands like NBA, Pepsi, and 7-Eleven, setting the stage for geospatial gaming and laying the foundation for Apple’s ARKit after the company’s acquisition.

Selzer’s portfolio includes launching and managing Marvel’s mobile games and apps division, producing hit titles for Spider-Man, X-Men, and The Fantastic Four. He also held senior leadership roles at DAQRI (AR wearables) and Neurable (BCI technology), leading AI-driven spatial computing, brain-computer interfaces, and human-AI interaction strategies.

Committed to advancing technology in ways that enhance human experience, Selzer focuses on creating impactful, immersive, and human-centered digital experiences. Based in Los Angeles, he balances his mixed-reality lifestyle with time outdoors, sharing adventures with family and friends while staying at the forefront of AI and immersive media’s next evolution.